In this TV spot from agency Barton F. Graf, skateboarders learn about the raddest Little Caesars lunch combo deal from the coolest office guy in the skatepark.
Harold Einstein of Dummy Films directed the :30, which is titled “Skatepark.”
In this TV spot from agency Barton F. Graf, skateboarders learn about the raddest Little Caesars lunch combo deal from the coolest office guy in the skatepark.
Harold Einstein of Dummy Films directed the :30, which is titled “Skatepark.”
Client Little Caesars Agency Barton F. Graf, NY Gerry Graf, founder, chief creative officer; Joey Ianno, Chris Stephens, creative directors; David Cardinali, head of integrated production; Cameraon Farrell, executive producer. Production Dummy Films, NY Harold Einstein, director; Eric Liney, exec producer; Jay Feather, DP. Editorial Arcade Dave Anderson, editor; Sila Soyer, exec producer/partner; Gavin Carroll, sr. post producer; Joe Petruccio, assistant editor. Finishing/VFX The Mill Anastasia von Rahl, exec producer; Alex Bader, producer; Jasmine Singh, production coordinator; John Shirley, VFX supervisor, 2D lead; Tara Demarco, Dylan Streiff, Tom Van Dop, 2D artists; Greg Reese, colorist; Thatcher Peterson, color exec producer; Diane Valera, color producer. Audio Post Heard City Evan Mangiamele, mix engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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