Filmmaker Harmony Korine (Kids, Spring Breakers) directed via MJZ this campaign for 7-Eleven out of agency 360i.
Among the spots is “Coastin’” featuring a towering man on roller skates who casually glides into his local 7-Eleven to snag a Slurpee, barely pausing as he taps his credit card to pay and rolls out the door. The thrill of that first icy sip sets off an unexpected display of agility, and the parking lot becomes the stage for his joyful skating performance.
The package of spots features the brand’s new tagline, “Take it to Eleven.”
CreditsClient 7-Eleven Agency 360i Menno Kluin, chief creative officer; Devon Hong, executive creative director; Andrew Hunter, Michael Schachtner, Doug Murray, creative directors; Emmanuel Rocha, jr. copywriter; Jorge Diaz, jr. art director; Brian Gartside, group design director; Sophia Del Plato, sr. designer; Luis Valencia, associate designer; Carissa Ranelycke, SVP integrated production; Adrea Rastogi, executive producer; Adrienne Darnell, sr. producer; Raig Adolfo, EVP integrated strategy; Amie Dowker, VP integrated strategy; Angie Arner, strategy director; Ashley Evangelista, sr. strategist; Jackie Mockridge Mattina, head of strategy & insights; Danielle Moylan, director, consumer insights & analysis; Nicola Flynn, sr. manager, audience & insights. Production MJZ Harmony Korine, director. Editorial Cartel Postproduction The Mill
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More