Knowing his wife likes Blac China but not knowing she means the model/entrepreneur/hip hop music video star, a guy literally sprays black paint onto a set of china dishes. His teen son is in disbelief, leading us to realize that this well meaning dad and hubby is in need of pop culture training.
A super appears which reads, “If you think Blac Chyna is imported porcelain, you need to be pop cultured,” followed by the appearance of the logo for E! News which is billed as the definitive source for entertainment news.
“Blac Chyna” is one of three promo spots for E! News directed by Guy Shelmerdine of Smuggler for agency BBH LA.
Credits
Client E! Entertainment Agency BBH LA Zach Hilder, executive creative director; Josh Webman, creative director; Lernik Ohanian, art director; Joseph Sgro, copywriter; Kristen Childers, producer; Eva Sealove, associate producer. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Andrew Colon, head of production; Bernard Rahill, line producer/DP. Editorial No.6 Lucas Spalding, editor; Allison Dettelbach, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
