Last year, Cigna made a splash with its "TV Doctors of America" campaign. Now the "TV Doctors" have returned with a revised cast, adding Neil Patrick Harris and Kate Walsh who join returnees Patrick Dempsey and Donald Faison. All are in scrubs to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of your health–and that starts with a check-up.
So again, these fake TV MDs are providing a real, positive, health-promoting message.
Grant Heslov of Santa Monica, Calif.-based Untitled, Inc., directed this TV spot titled “Even More Drama” for McCann New York.
Credits
Client Cigna Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan, co-chief creative officers; Larry Platt, executive creative director; Danny Rodriguez, group creative director; Jesse Yowell, sr. art director; Dan Colburn, sr. copywriter; Nathy Aviram, chief production officer; Kathy Love, exec integrated producer; Cindi Blondell, sr. producer; Wendy Leahy, sr. integrated producer; Eric Johnson, executive music producer; Dan Gross, music producer; Julianna Katrancha, group strategy director; Justin Luk, sr. strategist; Collin Peters, strategist; Danielle Korn, director, broadcast producer. Production Untitled, Inc., Santa Monica, Calif. Grant Heslov, director; Jim Evans, founder/exec producer; Phedon Papamichael, DP. Editorial Cut+Run Jon Grover, editor; Beau Dickson, assistant editor. Music JSM
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
