Last year, Cigna made a splash with its "TV Doctors of America" campaign. Now the "TV Doctors" have returned with a revised cast, adding Neil Patrick Harris and Kate Walsh who join returnees Patrick Dempsey and Donald Faison. All are in scrubs to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of your health–and that starts with a check-up.
So again, these fake TV MDs are providing a real, positive, health-promoting message.
Grant Heslov of Santa Monica, Calif.-based Untitled, Inc., directed this TV spot titled “Even More Drama” for McCann New York.
Credits
Client Cigna Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan, co-chief creative officers; Larry Platt, executive creative director; Danny Rodriguez, group creative director; Jesse Yowell, sr. art director; Dan Colburn, sr. copywriter; Nathy Aviram, chief production officer; Kathy Love, exec integrated producer; Cindi Blondell, sr. producer; Wendy Leahy, sr. integrated producer; Eric Johnson, executive music producer; Dan Gross, music producer; Julianna Katrancha, group strategy director; Justin Luk, sr. strategist; Collin Peters, strategist; Danielle Korn, director, broadcast producer. Production Untitled, Inc., Santa Monica, Calif. Grant Heslov, director; Jim Evans, founder/exec producer; Phedon Papamichael, DP. Editorial Cut+Run Jon Grover, editor; Beau Dickson, assistant editor. Music JSM
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
