Alan Alda, Patrick Dempsey, Lisa Edelstein, Donald Faison and Noah Wyle–who portrayed doctors in TV series–again don scrubs and white coats to promote the importance of getting annual health check-ups in this campaign for Cigna out of McCann New York.
Grant Heslov of Untitled Films directed this spot–titled "The TV Doctors of America"–which is part of a campaign that just launched across TV, digital and social.
Client Cigna Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan co-chief creative officers, NY; Larry Platt, executive creative director; Ferdinand Danielle, associate creative director/art director; Tom Weingard, associate creative director/copywriter; Daniel Aykurt, art director; Donnell Johnson, copywriter; Nathy Aviram, chief production officer; Amanda Revere, executive director; Eric Johnson, executive music producer; Dan Gross, music producer; Julianna Katrancha, group strategy director. Agency MRM/McCann Lisa Goldberg, sr. social media specialist; Randi Rosenfeld, director social media; Tammy Hwang, director of strategy; Astrid Andujar, Cheryl Thrower, Tatiana Girman, art directors; Carl Ceo, creative director; Katie Kirschner, animator; Rebecca Gardner, Ron Sullivan, associate creative directors; Debra Airey, director of broadcast production; Ken Hogan, director of graphic services; Mike Lapolice, associate digital production artist; Ken Hogan, director of graphic services; Janell McCanna, associate UX designer. Production Untitled Films Grant Heslov, director; Jim Evans, exec producer. Editorial Mackenzie Cutler Ryan Steele, editor; Pamela Petruski, assistant editor; Gina Pagano, exec producer. Color Company 3 Tim Masick, colorist. Graphics Schmigital Music JSM Audio Post Heard City Jodi Levine, Evan Mangiamele, engineer.
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
Hurwitz is... Read More
