Digital retailer Very.co.uk has launched a Christmas campaign, created by Grey London, which encourages us to embrace every single moment in the countdown to December 25th instead of focusing on the clichéd portrayal of Christmas day.
The charmingly honest, funny film sends the message that the best thing about Christmas is not just Christmas day but the combination of all the wonderfully festive moments in the build up to Christmas, from Christmas lights and the all-important tree to Christmas jammies.
The TV ad which is titled “Jodie” and was directed by Gary Freedman via Independent Films, opens with an implausibly perfect Christmas day celebration before the camera pans out to show that it’s a clichéd Christmas TV ad being watched by a family who are scoffing at it, with the dad exclaiming: “What a load of rubbish!” The mum then addresses the camera directly to say: “You know what Christmas moment I like? Every bloomin’ one of them!”
The music “Hot Love” by T Rex kicks in as the mum, Jodie, goes on to list all her favorite festive moments, including the neighbor’s Christmas lights display zapping the National Grid, getting a 12 foot tree into a 10 foot room, terrible Christmas music like Crazy Frog’s version of “Jingle Bells,” and getting and giving presents to absolutely everyone, including the postwoman and the trash man, with help from the Very.co.uk app.
The 90 second spot ends with the line: “Christmas is full of amazing moments. Christmas is this Very moment.”
Javier Campopiano, CCO Europe and creative chairman London at Grey, said, “It’s a different Christmas message, a message that offers the unfiltered point of view of someone who truly loves everything about Christmas, every single bit that makes it such a magical season. Not only is it different to what the brand and its customers have seen before, but we’re confident it’ll resonate right now, when we’re facing the prospect of a very different festive period.”
CreditsClient The Very Group/Very.co.uk Agency Grey London Javier Campopiano, creative chairman; Laura Jordan Bambach, chief creative officer; Matt Moreland, Chris Clarke, creative directors & creative team; Emma Thomas & Ryan Delaney, Angela Harding & Terry O’Neill, creative teams; Raquel Chicourel, chief strategy officer; Jess Smith, strategy director; Maxine Hose, sr. producer; Kate Reynolds, assistant producer. Production Independent Films Gary Freedman, director; Jani Guest, exec producer; Sara Cummins, producer; Barry Ackroyd, DP; Jacqueline Abrahams, DP. Editorial The Assembly Rooms Adam Spivey, editor; Dan Breheny, post producer. Postproduction MPC Phil Whalley, post producer; Matthieu Toullet, colorist; TBV, VFX artist. Audio Post 750mph Sam Ashwell, sound engineer; Mary-Ann D’Cruz, audio post producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More