Mother London has rolled out a master-brand campaign for Ritz Crisp & Thin, a new snack. Centerpiece of the campaign is this TV spot in which a couple cavorts to a remake of the soundtrack “Puttin’ on the Ritz” recorded by Grammy Award-winning American jazz musician Greg Porter.
Fredrik Bond directed via London production house Sonny (he is with MJZ in the U.S.). The campaign is aimed at a 24-45 year old demographic, and the spot is being shown across a range of terrestrial and digital channels across the U.K.
Credits
Client Mondelez International/Ritz Crisp & Thin Agency Mother London Production Sonny Fredrik Bond, director; Jallo Faber, DP; Alicia Richards, producer. Editorial Marshall Street Editors Tim Thornton-Allan, editor. Postproduction Moving Picture Company (MPC) Ryan Knowles, VFX artist; Julie Evans, Amy Richardson, post producers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
