Mother London has rolled out a master-brand campaign for Ritz Crisp & Thin, a new snack. Centerpiece of the campaign is this TV spot in which a couple cavorts to a remake of the soundtrack “Puttin’ on the Ritz” recorded by Grammy Award-winning American jazz musician Greg Porter.
Fredrik Bond directed via London production house Sonny (he is with MJZ in the U.S.). The campaign is aimed at a 24-45 year old demographic, and the spot is being shown across a range of terrestrial and digital channels across the U.K.
Credits
Client Mondelez International/Ritz Crisp & Thin Agency Mother London Production Sonny Fredrik Bond, director; Jallo Faber, DP; Alicia Richards, producer. Editorial Marshall Street Editors Tim Thornton-Allan, editor. Postproduction Moving Picture Company (MPC) Ryan Knowles, VFX artist; Julie Evans, Amy Richardson, post producers.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
