Mother London has rolled out a master-brand campaign for Ritz Crisp & Thin, a new snack. Centerpiece of the campaign is this TV spot in which a couple cavorts to a remake of the soundtrack “Puttin’ on the Ritz” recorded by Grammy Award-winning American jazz musician Greg Porter.
Fredrik Bond directed via London production house Sonny (he is with MJZ in the U.S.). The campaign is aimed at a 24-45 year old demographic, and the spot is being shown across a range of terrestrial and digital channels across the U.K.
Credits
Client Mondelez International/Ritz Crisp & Thin Agency Mother London Production Sonny Fredrik Bond, director; Jallo Faber, DP; Alicia Richards, producer. Editorial Marshall Street Editors Tim Thornton-Allan, editor. Postproduction Moving Picture Company (MPC) Ryan Knowles, VFX artist; Julie Evans, Amy Richardson, post producers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
