This “Work is better with play” film takes us through a day in the life of a mom–the real MVP– and her adorable son as they navigate a packed and exciting day full of work, play and everything in between, with the help of the versatile Samsung Galaxy Tab S7/7+, the ideal work-from-home or anywhere productivity tool that’s rooted in entertainment, and features gaming partnerships so you can shoot outer space aliens on the same device you use to design presentations.
Directed by Fredrik Bond of MJZ for BBH NY and set to an iconic track (“Don’t Rain on My Parade”), the film follows mom through her back-to-back calendar as she finishes her designs to make an important presentation at 5 p.m., while making cartoon-shaped pancakes for her son, beating him on a racing game, and even making time to watch a show before going back to bed and getting ready to start all over again. Phew. Mom saves the day again.
The global campaign includes five original super-targeted :15 films, each one showcasing a specific feature of the Galaxy Tab S7/7+ and accessories like S Pen to Text, Game Booster, Ecosystem compatibility, and Galaxy Buds Pro.
Credits
Client Samsung Agency BBH NY Rafa Rizuto, chief creative officer; Lucas Bongioanni, group creative director; Joao Unzer, Bo Yoon, art directors; Mikio Bradley, Mia Madrid, copywriters; Peter Williams, executive producer; Cris Flores, assistant producer; Tom Callard, head of strategy; Helene Dick, group strategy director; Dylan Fauss, sr. strategist. Production Company MJZ Fredrik Bond, director; Kate Leahy, exec producer; Alicia Richards, line producer; Daniel Gay, production manager; Joost Van Gelder, DP; Zuzana Sucha, production designer; Terezie Dvorakova, costumes. Editorial Exile Katie Turinski, editor; Sasha Hirschfeld, exec producer; LauReen Reed, sr. producer; Ling Chau, edit assistant. VFX MPC Elissa Norman, Sally Wnek, sr. producers; Tom McCullough, creative director, VFX supervisor, 2D lead, shoot supervisor; Rodolfo Pereira, shoot supervisor; Jessie Amadio, 3D lead; Camila De Biaggi, exec producer; Colleen Valentino, Sahil Sunil Wadhwani, producers; Jonathan Dontchev, production coordinator; Alex Dreiblatt, David Anger, Julien Aucouturier, Kevin Quinlan,Margolit Steiner, Michael Glen, David Manzo, Jesse Newman, Abhilash A Mangesh Borkar Udaykiran Chowdary, 2D artists; Jacob Fradkin, Samir Patel, 3D artists; Abhrajit Ganguly, Arunabha Ghosh, Athul Kumar, Cherukuru Harsha, Krishnachaitanya Bitra, Manjunatha Narasimmaiya, Pasula Srisailam, Rajamohanreddy Bijivemula, Raju Mandala, Saloni Mehta, Shekar Alle Thota Sai Kumar, Umesh Patil, Vadiraj Kupaneshi, roto artists. Telecine Company 3 Siggy Ferstl, sr. colorist; Matt Moran, sr. producer; Ashley McKim, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Lauren Mullen, sr. producer. Music “Don’t Rain on My Parade,” Linda Eder.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
