This “Work is better with play” film takes us through a day in the life of a mom–the real MVP– and her adorable son as they navigate a packed and exciting day full of work, play and everything in between, with the help of the versatile Samsung Galaxy Tab S7/7+, the ideal work-from-home or anywhere productivity tool that’s rooted in entertainment, and features gaming partnerships so you can shoot outer space aliens on the same device you use to design presentations.
Directed by Fredrik Bond of MJZ for BBH NY and set to an iconic track (“Don’t Rain on My Parade”), the film follows mom through her back-to-back calendar as she finishes her designs to make an important presentation at 5 p.m., while making cartoon-shaped pancakes for her son, beating him on a racing game, and even making time to watch a show before going back to bed and getting ready to start all over again. Phew. Mom saves the day again.
The global campaign includes five original super-targeted :15 films, each one showcasing a specific feature of the Galaxy Tab S7/7+ and accessories like S Pen to Text, Game Booster, Ecosystem compatibility, and Galaxy Buds Pro.
Credits
Client Samsung Agency BBH NY Rafa Rizuto, chief creative officer; Lucas Bongioanni, group creative director; Joao Unzer, Bo Yoon, art directors; Mikio Bradley, Mia Madrid, copywriters; Peter Williams, executive producer; Cris Flores, assistant producer; Tom Callard, head of strategy; Helene Dick, group strategy director; Dylan Fauss, sr. strategist. Production Company MJZ Fredrik Bond, director; Kate Leahy, exec producer; Alicia Richards, line producer; Daniel Gay, production manager; Joost Van Gelder, DP; Zuzana Sucha, production designer; Terezie Dvorakova, costumes. Editorial Exile Katie Turinski, editor; Sasha Hirschfeld, exec producer; LauReen Reed, sr. producer; Ling Chau, edit assistant. VFX MPC Elissa Norman, Sally Wnek, sr. producers; Tom McCullough, creative director, VFX supervisor, 2D lead, shoot supervisor; Rodolfo Pereira, shoot supervisor; Jessie Amadio, 3D lead; Camila De Biaggi, exec producer; Colleen Valentino, Sahil Sunil Wadhwani, producers; Jonathan Dontchev, production coordinator; Alex Dreiblatt, David Anger, Julien Aucouturier, Kevin Quinlan,Margolit Steiner, Michael Glen, David Manzo, Jesse Newman, Abhilash A Mangesh Borkar Udaykiran Chowdary, 2D artists; Jacob Fradkin, Samir Patel, 3D artists; Abhrajit Ganguly, Arunabha Ghosh, Athul Kumar, Cherukuru Harsha, Krishnachaitanya Bitra, Manjunatha Narasimmaiya, Pasula Srisailam, Rajamohanreddy Bijivemula, Raju Mandala, Saloni Mehta, Shekar Alle Thota Sai Kumar, Umesh Patil, Vadiraj Kupaneshi, roto artists. Telecine Company 3 Siggy Ferstl, sr. colorist; Matt Moran, sr. producer; Ashley McKim, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Lauren Mullen, sr. producer. Music “Don’t Rain on My Parade,” Linda Eder.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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