This spot for AT&T shows the evolution of the communications network from the invention of the phone to the advent of the switchboard and then more sophisticated hubs all the way through to today where individual networks or as this ad is titled, “Your Network” has come into being. The mobile lifestyle is facilitated by “your network,” keeping you connected to your family, friends and other people of personal and professional importance.
Frederic Planchon of Anonymous Content directed this commercial for BBDO New York and Atlanta.
CreditsClient AT&T Agency BBDO New York and Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Rob Munk, Mark Voehringer, group creative directors; Allison Baker, associate creative director; Farley Katz, sr. copywriter; Kristin Clark, jr. art director; Matt Low, jr. copywriter; David Rolfe, head of integrated production; Julie Collins, group executive producer; Dan Blaney, executive producer; Melissa Chester, music producer. Production Anonymous Content Frederic Planchon, director; Chris Blauvelt, DP; Eric Stern, exec producer; Bridgitte Pugh, line producer; Richard Bridgland, production designer; Todd Thompson, 1st assistant director; April Napier, wardrobe stylist. Sound Design Brian Emrich, sound designer. Music Alexandre Desplat, composer. Original Score: “Circles” Audio Post Sonic Union Steve Rosen, mixer. VFX The Mill Gavin Wellsman, VFX supervisor/shoot supervisor/lead Flame; Sean Costelloe, sr. executive producer/head of production; Bugs Russell, sr. producer; Mike Pullan, finishing producer; Fergus McCall, colorist; Nate Seymour, color assist; Natalie Westerfield, color producer; Mark Youngren, shoot supervisor; Jimmy Bullard, Christoph Schroer, Chris Sonia, Theo Maniatis, Brandon Danowski, Kieren Hanrahan, Flame; Andres Egugiren, Yong Chan Kim, Corey Langelotti, Taner Besen, CG; Testsuro Mise, Damien Bastelica, design. Editorial Work Editorial Neil Smith, editor; Erica Thompson, exec producer. Motion Graphics Squad47
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More