This spot for AT&T shows the evolution of the communications network from the invention of the phone to the advent of the switchboard and then more sophisticated hubs all the way through to today where individual networks or as this ad is titled, “Your Network” has come into being. The mobile lifestyle is facilitated by “your network,” keeping you connected to your family, friends and other people of personal and professional importance.
Frederic Planchon of Anonymous Content directed this commercial for BBDO New York and Atlanta.
Credits
Client AT&T Agency BBDO New York and Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Rob Munk, Mark Voehringer, group creative directors; Allison Baker, associate creative director; Farley Katz, sr. copywriter; Kristin Clark, jr. art director; Matt Low, jr. copywriter; David Rolfe, head of integrated production; Julie Collins, group executive producer; Dan Blaney, executive producer; Melissa Chester, music producer. Production Anonymous Content Frederic Planchon, director; Chris Blauvelt, DP; Eric Stern, exec producer; Bridgitte Pugh, line producer; Richard Bridgland, production designer; Todd Thompson, 1st assistant director; April Napier, wardrobe stylist. Sound Design Brian Emrich, sound designer. Music Alexandre Desplat, composer. Original Score: “Circles” Audio Post Sonic Union Steve Rosen, mixer. VFX The Mill Gavin Wellsman, VFX supervisor/shoot supervisor/lead Flame; Sean Costelloe, sr. executive producer/head of production; Bugs Russell, sr. producer; Mike Pullan, finishing producer; Fergus McCall, colorist; Nate Seymour, color assist; Natalie Westerfield, color producer; Mark Youngren, shoot supervisor; Jimmy Bullard, Christoph Schroer, Chris Sonia, Theo Maniatis, Brandon Danowski, Kieren Hanrahan, Flame; Andres Egugiren, Yong Chan Kim, Corey Langelotti, Taner Besen, CG; Testsuro Mise, Damien Bastelica, design. Editorial Work Editorial Neil Smith, editor; Erica Thompson, exec producer. Motion Graphics Squad47
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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