A splash of ink morphs into late legend Kobe Bryant, as he slam dunks to the thunderous roar of fans in “Dear Kobe” for Nike China. Directed by Francois Rousselet of Division + The Pandemic Story for Wieden+Kennedy Shanghai, the emotional tribute blends live action with stylized animation by Mathematic VFX in a poignant homage to Bryant’s Academy Award-winning animated short “Dear Basketball.” Set to a tranquil piano score, the spot juxtaposes young fans and athletes inspired by the legend with animated montages of memorable gameplay.
Mathematic designed the animation with ink splotches that transform into characters, props and environments, in order to reflect and symbolize memories and Chinese tradition. Designers rotoscoped line animation over footage shot in camera, tracing Bryant’s face and background environments to give the spot a hand-crafted flair and fresh aesthetic. To express greater depth and emotion in the line animation, the Mathematic team added shadows and details that mirrored the original footage and further captured Bryant’s resemblance.
Credits
Client Nike China Agency Wieden+Kennedy Shanghai Ian Toombs, Vivian Yong, executive creative director; Jeff Fang, Matt Meszaros, creative directors; Josh King, Michael Mcguire, sr. creatives; Zhong How, art director; Gem Xu, copywriter; Bernice Wong, executive producer; Fang Yuan, sr. producer; Fish Ho, head of designers; John Yao, designer. Production Division + The Pandemic Story Shanghai Francois Rousselet, director; Jules De Chateleux, Ay Wei Wong, exec producer; Areta Mak, producer; Ser Ping Lee, line producer; Zhang Ye, production manager; Jo Chan, 1st assistant director; Avivi Wang, stylist; Liing Li, assistant stylist; Hsiao Shu Chang, art director; Kuan Li Huang, assistant art director; Le Dong Jun, DP; Ariel, Sun Yi Tong, Xu Chen Jie, casting. Ink Shoot Division Francois Rousselet, director; Jules de Chateleux, producer; Lola Burelle, line producer; Yue Wu, illustrator; Stephane Levallois, ink artist; Arthur Sevetre, ink assistant; Amine Berrada, DP; Marin Robiquet, 1st AC; Gabin Roux, photo assistant; Michael Richez, location manager. Editorial Trim Editing, London Vid Price, editor; Noreen Khan, producer. VFX/Animation Mathematic Paris Guillaume Marien, exec producer; Rebecca Rice, executive creative director; Yue Wu, illustrator; Stephane Levallois, background illustrator/ink choreographer; Nadege Moreqau, Sebastian Eyherabide, line producer; Emeric Samier, project supervisor; Bishoy Gendi, lead animator; Hozen Britto, Peter Lowey, Reg Isaac, Chiara Sgatti, Pierre Rutz, Xavi Siria, Joe Cheng, Marianne Le Moigne, Adeline Jactat, Rémi Bastié, Chloé Hamon, Boris Belghiti, Clara Estable, Clemence Drion, David Bradshaw, animators; Daniel Rodrigues, lead compositing; Emeric Samier, Bertrand Avril, Arnaud Laplace, Vincent Ewald, Julien Michel, David Pelletier, Astrid Tessier, compositing artists; Clement Germain, lead Flame artist; Hugo Aymerich, Greg Langlois, Flame artists. Postproduction MPC Shanghai and LA Rachel Zhao, Sasha Price, post producers; Barry Greaves, shooting supervisor; Ricky Gausis, Nikola Stefanovic, colorist; Eason Wu, online aretist. Bottles Shanghai Min Fei Xu, producer; Ying Qi Liu, online artist. Audio Lime Studios, Santa Monica Rohan Young, sound designer; Joel Waters, mixer; Susie Boyajan, exec producer. Collin Thomas, assistant mix engineer. Audio Hush Studios Shanghai Bonie Wu, exec producer; Eson Wang, sound engineer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
