Tool director Floyd Russ teamed with Uppercut editor Paul La Calandra to create this spot, “Never Far,” saluting military families for Verizon that shows family bonds can surpass the limitations of physical distance. This spot, out of 140, Verizon’s in-house agency, features a father overseas serving his country remotely, while still teaching his son about basketball.
Though the distance causes strains at times, the family is able to share important and genuine moments together through video chat, showcasing a meaningful and inspiring connection via technology.
CreditsClient Verizon Agency 140 (Verizon’s in-house agency) James Chang, producer; Stephanie Balint, sr. production manager; Marc Sobier, Tofer Moran, Melissa Avery, creative directors. Production Tool of North America Floyd Russ, director; Oliver Fuselier, Dustin Callif, Brad Johns, exec producers; Peter Flinckenberg, DP. Editorial Uppercut Paul La Calandra, editor; Tyler Horton, assistant editor; Lisa Sadek, post producer; Kathrin Lausch, exec producer; Julia Williams, head of production; John Geehreng, Flame artist; Ben Williams, Flame assist. Color Company 3 Kath Raisch, colorist. Audio Sonic Union Steve Rosen, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More