Tool director Floyd Russ teamed with Uppercut editor Paul La Calandra to create this spot, “Never Far,” saluting military families for Verizon that shows family bonds can surpass the limitations of physical distance. This spot, out of 140, Verizon’s in-house agency, features a father overseas serving his country remotely, while still teaching his son about basketball.
Though the distance causes strains at times, the family is able to share important and genuine moments together through video chat, showcasing a meaningful and inspiring connection via technology.
Credits
Client Verizon Agency 140 (Verizon’s in-house agency) James Chang, producer; Stephanie Balint, sr. production manager; Marc Sobier, Tofer Moran, Melissa Avery, creative directors. Production Tool of North America Floyd Russ, director; Oliver Fuselier, Dustin Callif, Brad Johns, exec producers; Peter Flinckenberg, DP. Editorial Uppercut Paul La Calandra, editor; Tyler Horton, assistant editor; Lisa Sadek, post producer; Kathrin Lausch, exec producer; Julia Williams, head of production; John Geehreng, Flame artist; Ben Williams, Flame assist. Color Company 3 Kath Raisch, colorist. Audio Sonic Union Steve Rosen, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
