Tool director Floyd Russ teamed with Uppercut editor Paul La Calandra to create this spot, “Never Far,” saluting military families for Verizon that shows family bonds can surpass the limitations of physical distance. This spot, out of 140, Verizon’s in-house agency, features a father overseas serving his country remotely, while still teaching his son about basketball.
Though the distance causes strains at times, the family is able to share important and genuine moments together through video chat, showcasing a meaningful and inspiring connection via technology.
Credits
Client Verizon Agency 140 (Verizon’s in-house agency) James Chang, producer; Stephanie Balint, sr. production manager; Marc Sobier, Tofer Moran, Melissa Avery, creative directors. Production Tool of North America Floyd Russ, director; Oliver Fuselier, Dustin Callif, Brad Johns, exec producers; Peter Flinckenberg, DP. Editorial Uppercut Paul La Calandra, editor; Tyler Horton, assistant editor; Lisa Sadek, post producer; Kathrin Lausch, exec producer; Julia Williams, head of production; John Geehreng, Flame artist; Ben Williams, Flame assist. Color Company 3 Kath Raisch, colorist. Audio Sonic Union Steve Rosen, mixer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
