PlayStation and BBH NY unveiled their new campaign to promote PlayStation VR, the breakthrough virtual reality headset which debuts in stores on October 13.
The first spot focuses on the Star Wars franchise. As a gamer dons the PSVR headset, the first clue of what’s to come is when a cup on the coffee table begins to tremble on a table, as though an earthquake is imminent. Quickly the action escalates, as the entire living room begins to shatter, with furniture and walls themselves being sucked away with cyclonic force. As the gamer’s entire surroundings are pulled into this vortex, he emerges again, now in a new world, transformed into a Rebel Fighter pilot of an iconic Star Wars X-wing, soaring through a galaxy far, far away. The spot concludes with the tag line, “Greatness Awaits.”
Filip Engstrom of Smuggler directed.
Credits
Client Sony PlayStation/PlayStation VR Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Colin Kim, Lucas Bongioanni, creative directors; Diego Fonseca, art director; Spencer Campbell, copywriter; Kate Morrison, head of production; Sam Kilbreth, sr. producer; Kendra Salvatore, strategy director; Megan Piro, communications strategy director. Production Smuggler Filip Engstrom, director; Shannon Jones, exec producer; Gustav Geldenhuys, line producer; Nicolaj Bruel, DP. Editorial General Editorial Noah Herzog, editor; Robert Parker, exec producer. Visual Effects Jamm Jake Montgomery, 2D VFX supervisor/lead Flame; Andy Boyd, 3D VFX supervisor/lead CG; Asher Edwards, exec producer; Ashley Greyson, producer. Color MPC Jean-Clement Soret, global creative director of color grading/colorist; Ellora Chowdhury, head of color, London; Dani Zeitlin, exec producer, color, NY; Adrienne McNeary, producer, color NY. Audio Sonic Union Steve Rosen, mixer. Audio Skywalker Sound; Matthew Wood, supervising sound editor/mixer; Trey Turner, additional supervising sound editor/mixer; Brandon Proctor, mixer; Zach Martin, sound editor. Music/Sound Q Department, NY Additional Music/Sound Design Skywalker Sound John Williams, composer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
