Chipotle and agency Venables Bell + Partners have launched the third iteration of the “Behind the Foil” documentary-style TV campaign in collaboration with famed documentarian Errol Morris of Moxie Pictures.
Behind the Foil features unfiltered testimonials from real team members about the impact Chipotle has had on their lives, as well as a glimpse into daily preparation using real ingredients and classic culinary techniques, a key differentiator for Chipotle. The campaign puts transparency at the forefront without employing typical advertising tools like scripts or music.
The latest campaign features five Chipotle restaurant team members: Cheyenne, Christina, Ehan, Shawn, and Skye. In this spot, we meet Cheyenne as she prepares and talks about guacamole.
CreditsClient Chipotle Agency Venables Bell + Partners Paul Venables, founder; Will McGinness, partner, chief creative officer; Kate Marceau Jeffers, president/partner; Hilary Coate, head of production; Dennis McKinley, executive producer; James Duffy, Greg Coffin, creative directors; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Jodi Fisher, head of production; Julie Bilson Ahlberg, producer. Editorial Arcade Edit Kim Bica, editor; Crissy DeSimone, exec producer; Wendy Umanzor, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More