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    Director Erik Anderson Opens “Red Envelope” For Yamaha Pianos

    By SHOOTUpdated:No Comments2632 Views

    This commercial tells the story of a young girl who wakes up to a surprise from her parents: a red envelope with a mysterious key inside. As her parents look on, the girl is overcome with emotion as she discovers that the key unlocks a new Yamaha piano.

    Created by the team of Dana Markee and Ron Schlessinger, “Red Envelope” was directed by Erik Anderson of Chocolate Bunny (who is repped domestically for content by ContagiousLA). Anderson earned a slot in SHOOT’s New Directors Showcase back in 2013.

    By hiring and working directly with big ad agency talent, Yamaha in effect created a high quality pop-up agency at their headquarters.

    The spot is intended to reach families who have fallen in love with playing the piano. The :30 TV spot will air on broadcast TV and this :40 version will run online this month and next.

    Credits

    Client Yamaha Corporation of America Gary Klugman, director of marketing, Piano Products Group Creative Dana Markee, creative director/art director; Ron Schlessinger, creative director/copywriter. Production Company Chocolate Bunny Erik Anderson, director/exec producer/owner (who is repped domestically for content by ContagiousLA); Justin Gurnari, DP; Sean Barney, line producer. Editorial Picture Park Aaron Warzynski, editor. Music Damon Criswell Audio Post Lime Studios Sam Casas, mixer. Telecine Nathan Pena, colorist.

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:ContagiousLAErik Anderson

    The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey

    Tuesday, November 12, 2024

    Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.

    “We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.

    Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”

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