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    Director Erik Anderson Opens “Red Envelope” For Yamaha Pianos

    By SHOOTUpdated:No Comments2638 Views

    This commercial tells the story of a young girl who wakes up to a surprise from her parents: a red envelope with a mysterious key inside. As her parents look on, the girl is overcome with emotion as she discovers that the key unlocks a new Yamaha piano.

    Created by the team of Dana Markee and Ron Schlessinger, “Red Envelope” was directed by Erik Anderson of Chocolate Bunny (who is repped domestically for content by ContagiousLA). Anderson earned a slot in SHOOT’s New Directors Showcase back in 2013.

    By hiring and working directly with big ad agency talent, Yamaha in effect created a high quality pop-up agency at their headquarters.

    The spot is intended to reach families who have fallen in love with playing the piano. The :30 TV spot will air on broadcast TV and this :40 version will run online this month and next.

    Credits

    Client Yamaha Corporation of America Gary Klugman, director of marketing, Piano Products Group Creative Dana Markee, creative director/art director; Ron Schlessinger, creative director/copywriter. Production Company Chocolate Bunny Erik Anderson, director/exec producer/owner (who is repped domestically for content by ContagiousLA); Justin Gurnari, DP; Sean Barney, line producer. Editorial Picture Park Aaron Warzynski, editor. Music Damon Criswell Audio Post Lime Studios Sam Casas, mixer. Telecine Nathan Pena, colorist.

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:ContagiousLAErik Anderson



    Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK

    Friday, November 22, 2024

    The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.

    In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.

    Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.

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