In this short celebrating International Women’s Day, Patricia Williams shares her story about becoming a McDonald’s owner-operator 30 years ago. She quit her job and took everything she had to buy her first restaurant. Fast forward to today and now she and her daughters Kerri and Nicole own 18 McDonald’s restaurants.
To commemorate International Women’s Day, at Patricia Williams’ first McDonald’s in Lynwood, Calif., every “M” has been flipped to a “W,” including the iconic Golden Arches McDonald’s sign.
Elle Ginter of Sanctuary Content directed this McDonald’s hero film for agency We Are Limited.
Credits
Client McDonald’s Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Jon Ellis, chief production officer; John Hansa, executive creative director; Vic Sanchez, Jon Morgan, creative directors; Emily Walton, sr. art director; Sarah Uchison, sr. copywriter; Liza Rush, Sarah Dembkowski, copywriters; Caitlin VanderKlok, Georgia Taylor, art directors; Otto Linwood, sr. integrated producer; Nikki Calabrese, content producer. Production Sanctuary Content, Elle Ginter, director; Preston Lee, exec producer; Tyler Boylan, producer; Allison Anderson, DP. Editorial Arcade Edit Kim Bica, editor; Damian Stevens, managing partner; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Rebecca Johnson, sr. producer; Dean Miyahira, Andy Trecki, assistant editors. Audio Post We Are Unlimited Paxson Helgesen, audio engineer. Online/VFX Timber Jonah Hall, Kevin Lau, creative diretors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Emily Avoujageli, sr. VFX producer; Miles Kinghorn, colorist; Brian Shneider, lead Flame artist; Brandon Harden, Brack Hightchew, Flame assist
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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