Bitburger, Serviceplan and Stink Films Berlin took a road trip around Germany to capture the emotion of football fans in the lead up to the UEFA Euro 2024. Bitburger is the official national beer of the UEFA Euro Championships in Germany.
Directed by documentary specialist Eliot Rausch via Stink Films, the “Bitte” tour campaign celebrates all that brings people together around major football events–food, traditions, storytelling, paraphernalia, hugs, and of course, shared moments with Bitburger.
To authentically capture the emotion behind these moments, Rausch and the production team traveled around the country interviewing and shooting real life fans in their usual spaces. We see domestic spaces, pubs, restaurants, workshops and streets, brought to life by the fervor of people and their devotion to their teams.
Within the campaign, the “Bitte” (meaning please in English) is the visual and textual anchor of the communication and introduces the new brand platform.
Rausch said, “Traveling through Germany for a while changed me. And it quickly became evident that in a post COVID world, we long to be connected rather than divided. With a trustworthy client, an inventive agency, a hopeful script, and a few vans packed to the brim with our production team, we traveled from Berlin to Hamburg, to Gelsenkirchen, Lindau, and Weimar. No actors, real people and their friends, and friends of their friends. It was a celebration of our togetherness, that powerful élan vital–captured all to invigorate Germany’s journey towards the 2024 EuroCup”
CreditsClient Bitburger Agency Serviceplan Production Stink Films Berlin Eliot Rausch, director; Cedric Schanze, DP; Justin Stiebel, managing director; Moritz Merkel, exec producer; Michael Hessenbruch, Nikita Mikitin, producers; Linus Weber, 1st AD; Jan Henrick Becker, journalist; Katrein Baumeister, research; Florian Schuppel, photographer; Evgeniy Marantz, Maurizio Gallicchio, art department & styling; Robert Sieg, post producer. Editorial Jonas Baumgartel, editor; Leonidas Befeldt, Julian Neville, Max Eigentler, additional editors. Postproduction nhb video GmbH Jacob McKee, color grading. Music & Sound Design Staub Audio. Voiceover Casting Massive Voices Charly Hubner, voiceover.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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