This campaign for Woody Creek Distillers features William H. Macy (Shameless) as musician Willie Creeks, who slings sage advice, sings, and picks on his ukulele, all while sippin’ his favorite whiskey. Created via StrawberryFrog, directed by Douglas Avery, produced by Film 47 and edited by Nicholas Wayman-Harris of bicoastal Union, the campaign consists of two :30s, nine :15s and this music video for “Whiskey Dell,” in which Creeks recalls fishing with his dad–and discovering the barrels of hooch he left behind.
Macy is a part-owner of Woody Creek Distillers, and part of what makes this whimsical production come together is the seriousness he and his creative collaborators bring to the music (featuring a driving kick and a kickass band). Post and sound design were all done at Union’s sister company Hunter.
“I’ve been cutting with Douglas for many years and it was fabulous to get involved with this project,” said Wayman-Harris. “They were a lot of fun to cut, and I’m thrilled to be involved in ‘Willie Creeks’ universe.”