This campaign for Woody Creek Distillers features William H. Macy (Shameless) as musician Willie Creeks, who slings sage advice, sings, and picks on his ukulele, all while sippin’ his favorite whiskey. Created via StrawberryFrog, directed by Douglas Avery, produced by Film 47 and edited by Nicholas Wayman-Harris of bicoastal Union, the campaign consists of two :30s, nine :15s and this music video for “Whiskey Dell,” in which Creeks recalls fishing with his dad–and discovering the barrels of hooch he left behind.
Macy is a part-owner of Woody Creek Distillers, and part of what makes this whimsical production come together is the seriousness he and his creative collaborators bring to the music (featuring a driving kick and a kickass band). Post and sound design were all done at Union’s sister company Hunter.
“I’ve been cutting with Douglas for many years and it was fabulous to get involved with this project,” said Wayman-Harris. “They were a lot of fun to cut, and I’m thrilled to be involved in ‘Willie Creeks’ universe.”
CreditsClient Woody Creek Distillers Agency Strawberry Frog, New York Tyler DeAngelo, creative director; Clair Grupp, producer. Production Company Film 47, Los Angeles Douglas Avery, director; Jed Klemow, DP; Vic Palumbo, exec producer. Editorial Union Editorial, Los Angeles Nicholas Wayman-Harris, editor; Tyler Costill, assistant editor; Dani DuHadway, editorial producer; Michael Raimondi, managing partner. Post/VFX Hunter, Los Angeles Carolyn Woods, colorist; Mannix Rickenbacher, graphics artist; Logan Aries, exec producer. Sound Design Hunter Los Angeles Milos Zivkovic, Lihi Orbach, mixers; Logan Aries, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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