Set in the rainy and rugged region of Washington State, this spot captures hardworking Americans out in the elements getting their tough jobs done. The commercial authentically captures arborists, dock workers, farmers, and ranchers, to name a few, as they work in the Pacific Northwest’s harshest weather conditions while wearing Carhartt’s durable water repellent Rain Defender work apparel.
Douglas Avery of production house Furlined directed for the client’s in-house Carhartt Creative Department. Overall campaign mantra is “trust your gear–not your weatherman.” This way folks can concentrate on their work rather than the weather forecast. No matter how inclement, Carhartt apparel and gear make that weather irrelevant, allowing workers to do their jobs.
CreditsClient Carhartt Agency Carhartt Creative Department Brian Bennett, creative director/copywriter; Mike Byrne, John Wargo, copywriters; Ron Harper, art director; Randy Meza, producer. Production Furlined Douglas Avery, director; Diane McArter, president; David Thorne, sr. executive producer; Greg Haggart, producer; Max Goldman, DP. Editorial Union Editorial LA Nicholas Wayman-Harris, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More