Set in the rainy and rugged region of Washington State, this spot captures hardworking Americans out in the elements getting their tough jobs done. The commercial authentically captures arborists, dock workers, farmers, and ranchers, to name a few, as they work in the Pacific Northwest’s harshest weather conditions while wearing Carhartt’s durable water repellent Rain Defender work apparel.
Douglas Avery of production house Furlined directed for the client’s in-house Carhartt Creative Department. Overall campaign mantra is “trust your gear–not your weatherman.” This way folks can concentrate on their work rather than the weather forecast. No matter how inclement, Carhartt apparel and gear make that weather irrelevant, allowing workers to do their jobs.
