Doug Werby of production house kaboom directed this spot titled “Tess” featuring Special Olympics World Games golfer Tess Trojan. “Tess” is part of a campaign conceived by agency Hill Holliday honoring the 2015 Special Olympics on behalf of sponsor Bank of America.
Werby credited Trojan with capturing the spirit of the Special Olympics. “Tess articulated it perfectly–judge the ability, not the disability,” said Werby. “This is the spirit of Special Olympics.”
CreditsClient Bank of America/Special Olympics Agency Hill Holliday, Boston Spencer Deadrick, executive VP, group creative director; Will Uronis, sr. VP, group creative director; Ian Catmur, VP, associate creative director; Michael Langone, sr. designer; Brian Gonsar, executive producer; Molly Troy, assistant producer. Production kaboom, San Francisco Doug Werby, director; Lauren Schwartz, exec producer; Steven Sills, producer; Petr Stepanek, DP. Editorial Arcade, New York Brad Waskewich, Jen Dean, editors; Dan Gutterman, Laurel Smoliar, assistant editors.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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