Publicis Machine Johannesburg and director Dean Blumberg of production house Bouffant, also in Johannesburg, teamed on this PSA for the Independent Electoral Commission (IEC), a permanent body created by the constitution to promote and safeguard representative democracy in South Africa.
The spot shows us myriad important uses for hands–from building to teaching to healing as a voiceover finally relates that he will be using his hands to vote during South Africa’s election in March “because my tomorrow is in my hands.”
Credits
Client Independent Electoral Commission (IEC) Agency Publicis Machine, Johannesburg Gareth McPherson, executive creative director; Sunet Willemse, creative director/art director; Willie Struwig, creative director/copywriter; Hazel van Jaarsveld, TV producer. Production Bouffant, Johannesburg Dean Blumberg, director; Chanelle Critchfield, producer; Peter Tischhauser, DP; Gerhard van Zyl, production designer. Postproduction Tessa Ford Post Production Tessa Ford
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
