Cardboard cutouts of people fill portions of arenas and stadiums in this COVID era of professional and college sports. No matter what, these flat cutouts stay in their seats–even when “witnessing” the most amazing athletic feats.
However in this spot directed by David Shane of O Positive for Wieden+Kennedy New York, one cutout goes ambulatory in pursuit of a Bud Light. This cardboard gent, a New York Giants football fan, goes out of his way to hoist a brew, eventually coming together with his human counterpart in front of a TV set watching the game.
This two-minute film pays tribute to fandom and thirst–with a wry sense of humor all the while.
Credits
Client Bud Light Agency Wieden+Kennedy NY Karl Lieberman, executive creative director; Gerard Caputo, creative director; Nathan Wigglesworth, art director; Matt Herman, Reuben Hower, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Skyler Courter, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Ralph Laucella, exec producer; Stuart Dryburgh, DP. Editorial Arcade Edit Geoff Hounsell, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Jeff Lopus, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Luis Martin, sr. producer; Ija Ochoa, producer; Nathan Kane, creative director, shoot supervisor; Kshitij Khanna, 2D lead; Hailey Akashian, Adam Deutsch, Lucia Hill Barroso. Jeeeun Lee, Vi Nguyen, 2D assists; James Mullholland, Eva Kuehlmann, 3D leads; Naotaka Minami, Incheol Jeong, Navdeep Singh, Pablo Estrella You, Gordana Fersini, Arman Matin, John Wilson, 3D artists. Telecine Company 3 Tom Poole, colorist; Kevin Breheny, producer. Music Human Worldwide, bicoastal James Dean Wells, exec producer; Sloan Alexander, creative lead; Jonathan Hubbell, composer. Audio Post/Sound Design Human Worldwide, bicoastal Sloan Alexander, sound designer/mixer; Craig Caniglia, sr. producer; Rob Suchecki, assistant engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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