Cardboard cutouts of people fill portions of arenas and stadiums in this COVID era of professional and college sports. No matter what, these flat cutouts stay in their seats–even when “witnessing” the most amazing athletic feats.
However in this spot directed by David Shane of O Positive for Wieden+Kennedy New York, one cutout goes ambulatory in pursuit of a Bud Light. This cardboard gent, a New York Giants football fan, goes out of his way to hoist a brew, eventually coming together with his human counterpart in front of a TV set watching the game.
This two-minute film pays tribute to fandom and thirst–with a wry sense of humor all the while.
Credits
Client Bud Light Agency Wieden+Kennedy NY Karl Lieberman, executive creative director; Gerard Caputo, creative director; Nathan Wigglesworth, art director; Matt Herman, Reuben Hower, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Skyler Courter, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Ralph Laucella, exec producer; Stuart Dryburgh, DP. Editorial Arcade Edit Geoff Hounsell, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Jeff Lopus, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Luis Martin, sr. producer; Ija Ochoa, producer; Nathan Kane, creative director, shoot supervisor; Kshitij Khanna, 2D lead; Hailey Akashian, Adam Deutsch, Lucia Hill Barroso. Jeeeun Lee, Vi Nguyen, 2D assists; James Mullholland, Eva Kuehlmann, 3D leads; Naotaka Minami, Incheol Jeong, Navdeep Singh, Pablo Estrella You, Gordana Fersini, Arman Matin, John Wilson, 3D artists. Telecine Company 3 Tom Poole, colorist; Kevin Breheny, producer. Music Human Worldwide, bicoastal James Dean Wells, exec producer; Sloan Alexander, creative lead; Jonathan Hubbell, composer. Audio Post/Sound Design Human Worldwide, bicoastal Sloan Alexander, sound designer/mixer; Craig Caniglia, sr. producer; Rob Suchecki, assistant engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
