Comedian/actress Jillian Bell goes inside a giant Chipotle burrito in which everything is real–with real and healthy ingredients (no added colors, flavors or preservatives). So naturally Bell too gets real upon entering the burrito’s cozy confines, sharing how she has a thing for musicians. But not all musicians as a nearby pianist discovers.
David Shane of O Positive directed three spots, including “Musicians,” in this “As Real as It Gets” campaign out of Venables Bell & Partners. The other two spots star comedians Sam Richardson and John Mulaney, respectively. They too reveal their fears, desires and secrets as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor.
Credits
Client Chipotle Mexican Grill Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, executive creative director; Tom Scharpf, creative director; Amanda Younger, Avery Oldfield, Mark Lawson, art directors; Jimmy Burton, Adam Wolinsky, Eric Boyd, copywriters; Michael Davidson, head of strategy; Jake Bayham, sr. brand strategist; Jeff Burger, director of digital strategy and analytics; Craig Allen, director of integrated production; Gabby Gardner, producer. Production O Positive David Shane, director; Maryse Alberti, DP; Ralph Laucella, exec producer; Ken Licata, producer; Maia Javan, production designer. Editorial Arcade Edit Geoff Hounsell, Nick Rondeau, editors; Gustavo Roman, John Gallagher, assistant editors; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Alexa Atkin, producer. VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Tita Poe, sr. producer; Brack Hightchew, associate producer; Miles Kinghorn, lead Flame artist; Chris DeCristo, Tim Miller, Chris Homel, Todd Mesher, Flame artists; Austin Lewis, Flame assist; Michael Loney, Jason Forster, Geronimo Moralez, comp artists; Zach Carnes, animator; Jeff Willette, VFX. Color Company 3 Dave Husey, colorist; Liza Kerlin, producer. Audio Post Lime Studios Zac Fisher, mixer; Lisa Mermelstein, audio assistant; Susie Boyajan, exec producer. Music Human Kamela Anderson, producer; Gordon Minette, Matthew O’Malley, Aaron Kotler, composers; Gareth Williams, Craig DeLeon, creative leads.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
