Comedian/actress Jillian Bell goes inside a giant Chipotle burrito in which everything is real–with real and healthy ingredients (no added colors, flavors or preservatives). So naturally Bell too gets real upon entering the burrito’s cozy confines, sharing how she has a thing for musicians. But not all musicians as a nearby pianist discovers.
David Shane of O Positive directed three spots, including “Musicians,” in this “As Real as It Gets” campaign out of Venables Bell & Partners. The other two spots star comedians Sam Richardson and John Mulaney, respectively. They too reveal their fears, desires and secrets as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor.
Credits
Client Chipotle Mexican Grill Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, executive creative director; Tom Scharpf, creative director; Amanda Younger, Avery Oldfield, Mark Lawson, art directors; Jimmy Burton, Adam Wolinsky, Eric Boyd, copywriters; Michael Davidson, head of strategy; Jake Bayham, sr. brand strategist; Jeff Burger, director of digital strategy and analytics; Craig Allen, director of integrated production; Gabby Gardner, producer. Production O Positive David Shane, director; Maryse Alberti, DP; Ralph Laucella, exec producer; Ken Licata, producer; Maia Javan, production designer. Editorial Arcade Edit Geoff Hounsell, Nick Rondeau, editors; Gustavo Roman, John Gallagher, assistant editors; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Alexa Atkin, producer. VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Tita Poe, sr. producer; Brack Hightchew, associate producer; Miles Kinghorn, lead Flame artist; Chris DeCristo, Tim Miller, Chris Homel, Todd Mesher, Flame artists; Austin Lewis, Flame assist; Michael Loney, Jason Forster, Geronimo Moralez, comp artists; Zach Carnes, animator; Jeff Willette, VFX. Color Company 3 Dave Husey, colorist; Liza Kerlin, producer. Audio Post Lime Studios Zac Fisher, mixer; Lisa Mermelstein, audio assistant; Susie Boyajan, exec producer. Music Human Kamela Anderson, producer; Gordon Minette, Matthew O’Malley, Aaron Kotler, composers; Gareth Williams, Craig DeLeon, creative leads.
Children’s charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face.
Barnardos knows that to understand a child’s issues takes time and work. It’s not a quick fix.
That forms the basis of the new film in the “Change Their Story” campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles.
The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays weren’t very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, “Because childhood lasts a lifetime.”
BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how it’s an ongoing journey that requires continued support. David Leon directed via production company Iconoclast.
Evonne O’Rourke, production lead, BBH Dublin, added, “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story.
“It was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.”
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