Comedian/actress Jillian Bell goes inside a giant Chipotle burrito in which everything is real–with real and healthy ingredients (no added colors, flavors or preservatives). So naturally Bell too gets real upon entering the burrito’s cozy confines, sharing how she has a thing for musicians. But not all musicians as a nearby pianist discovers.
David Shane of O Positive directed three spots, including “Musicians,” in this “As Real as It Gets” campaign out of Venables Bell & Partners. The other two spots star comedians Sam Richardson and John Mulaney, respectively. They too reveal their fears, desires and secrets as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor.
Credits
Client Chipotle Mexican Grill Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, executive creative director; Tom Scharpf, creative director; Amanda Younger, Avery Oldfield, Mark Lawson, art directors; Jimmy Burton, Adam Wolinsky, Eric Boyd, copywriters; Michael Davidson, head of strategy; Jake Bayham, sr. brand strategist; Jeff Burger, director of digital strategy and analytics; Craig Allen, director of integrated production; Gabby Gardner, producer. Production O Positive David Shane, director; Maryse Alberti, DP; Ralph Laucella, exec producer; Ken Licata, producer; Maia Javan, production designer. Editorial Arcade Edit Geoff Hounsell, Nick Rondeau, editors; Gustavo Roman, John Gallagher, assistant editors; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Alexa Atkin, producer. VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Tita Poe, sr. producer; Brack Hightchew, associate producer; Miles Kinghorn, lead Flame artist; Chris DeCristo, Tim Miller, Chris Homel, Todd Mesher, Flame artists; Austin Lewis, Flame assist; Michael Loney, Jason Forster, Geronimo Moralez, comp artists; Zach Carnes, animator; Jeff Willette, VFX. Color Company 3 Dave Husey, colorist; Liza Kerlin, producer. Audio Post Lime Studios Zac Fisher, mixer; Lisa Mermelstein, audio assistant; Susie Boyajan, exec producer. Music Human Kamela Anderson, producer; Gordon Minette, Matthew O’Malley, Aaron Kotler, composers; Gareth Williams, Craig DeLeon, creative leads.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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