Comedian/actress Jillian Bell goes inside a giant Chipotle burrito in which everything is real–with real and healthy ingredients (no added colors, flavors or preservatives). So naturally Bell too gets real upon entering the burrito’s cozy confines, sharing how she has a thing for musicians. But not all musicians as a nearby pianist discovers.
David Shane of O Positive directed three spots, including “Musicians,” in this “As Real as It Gets” campaign out of Venables Bell & Partners. The other two spots star comedians Sam Richardson and John Mulaney, respectively. They too reveal their fears, desires and secrets as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor.
Credits
Client Chipotle Mexican Grill Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, executive creative director; Tom Scharpf, creative director; Amanda Younger, Avery Oldfield, Mark Lawson, art directors; Jimmy Burton, Adam Wolinsky, Eric Boyd, copywriters; Michael Davidson, head of strategy; Jake Bayham, sr. brand strategist; Jeff Burger, director of digital strategy and analytics; Craig Allen, director of integrated production; Gabby Gardner, producer. Production O Positive David Shane, director; Maryse Alberti, DP; Ralph Laucella, exec producer; Ken Licata, producer; Maia Javan, production designer. Editorial Arcade Edit Geoff Hounsell, Nick Rondeau, editors; Gustavo Roman, John Gallagher, assistant editors; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Alexa Atkin, producer. VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Tita Poe, sr. producer; Brack Hightchew, associate producer; Miles Kinghorn, lead Flame artist; Chris DeCristo, Tim Miller, Chris Homel, Todd Mesher, Flame artists; Austin Lewis, Flame assist; Michael Loney, Jason Forster, Geronimo Moralez, comp artists; Zach Carnes, animator; Jeff Willette, VFX. Color Company 3 Dave Husey, colorist; Liza Kerlin, producer. Audio Post Lime Studios Zac Fisher, mixer; Lisa Mermelstein, audio assistant; Susie Boyajan, exec producer. Music Human Kamela Anderson, producer; Gordon Minette, Matthew O’Malley, Aaron Kotler, composers; Gareth Williams, Craig DeLeon, creative leads.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
