San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Hungry Man’s Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster, a.k.a. pangs of hunger.
As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb.
Credits
Client Foster Farms Corn Dogs Agency Odysseus Arms Libby Brockhoff, design director; Franklin Tipton, creative director; Rachel Ngun, art director; Cherie L. Appleby, executive producer. Production Hungry Man Dave Laden, director; Kevin Byrne, managing partner/exec producer; Caleb Dewart, producer; Christophe Lanzenberg, DP. Editorial Final Cut Paul Zucker, editor; Dillon Stoneburner, assistant editor; Eric McCasline, exec producer. VFX Significant Others Alek Rost, exec producer; Dirk Greene, VFX, Flame artist; Garrett Braren, producer. Audio Beacon Street Studios Andrew Feltenstein, composer; Rommel Molina, mix artist and sound designer; Adrea Lavezzoli, exec producer. Props/Monster Design Legacy Effects Alan Scott, production designer; Theodore Haines, design and build
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
