San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Hungry Man’s Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster, a.k.a. pangs of hunger.
As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb.
Credits
Client Foster Farms Corn Dogs Agency Odysseus Arms Libby Brockhoff, design director; Franklin Tipton, creative director; Rachel Ngun, art director; Cherie L. Appleby, executive producer. Production Hungry Man Dave Laden, director; Kevin Byrne, managing partner/exec producer; Caleb Dewart, producer; Christophe Lanzenberg, DP. Editorial Final Cut Paul Zucker, editor; Dillon Stoneburner, assistant editor; Eric McCasline, exec producer. VFX Significant Others Alek Rost, exec producer; Dirk Greene, VFX, Flame artist; Garrett Braren, producer. Audio Beacon Street Studios Andrew Feltenstein, composer; Rommel Molina, mix artist and sound designer; Adrea Lavezzoli, exec producer. Props/Monster Design Legacy Effects Alan Scott, production designer; Theodore Haines, design and build
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
