This spot for Walgreens, created via Team WPP, directed by Dante Ariola of MJZ, and edited by Union NY’s Andrea MacArthur and Amanda Perry, offers a delightful dive into the DNA pool. The voiceover asks you to consider the “Incredible Odds” that you would turn out exactly as you have–from that smile, that sneeze and those adorable quirks…to your specific health needs.
That’s why Walgreens packed 100+ years of know-how into MyWalgreens, to offer “a whole different way to wellness.”
The “Incredible Odds” spot is part of Walgreens’ “For the One and Only You” campaign.
Credits
Client Walgreens Agency Team WPP Mel Routhier, chief creative officer; Mike Ackerman, group creative director; Kurt Riemersma, creative director/art director; Matt Ben-Zeev, creative director/copywriter; Amy Turner, executive producer. Production Company MJZ Dante Ariola, director; David Zander, president/exec producer; Eriks Krumins, sr. exec producer; Natalie Hill, producer; Christopher Soos, DP; Quito Cooksey, production designer. Vancouver Production Co. Filmgroup 8 Nathan Milles, exec producer; Oliver Van Beek, producer. Editorial Union NY Andrea MacArthur, Amanda Perry, editors; Tommy Palumbo, Jean Taylor, assistant editors; Susan Motamed, sr. producer; Melissa Lubin, exec producer; Caryn MacLean, managing director/partner. Audio Another Country John Binder, sound designer/mixer; Tim Konn, exec producer; Louise Rider, producer. Finish/Telecine MPC LA Karena Ajamian, exec producer; Michael Gregory, creative director; Susan Harris, sr. producer; Andy Roberts, 2D lead; Mark Gethin, colorist; Diane Valera, color producer. Voice Casting Sound and Fury
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
