This spot for Walgreens, created via Team WPP, directed by Dante Ariola of MJZ, and edited by Union NY’s Andrea MacArthur and Amanda Perry, offers a delightful dive into the DNA pool. The voiceover asks you to consider the “Incredible Odds” that you would turn out exactly as you have–from that smile, that sneeze and those adorable quirks…to your specific health needs.
That’s why Walgreens packed 100+ years of know-how into MyWalgreens, to offer “a whole different way to wellness.”
The “Incredible Odds” spot is part of Walgreens’ “For the One and Only You” campaign.
Credits
Client Walgreens Agency Team WPP Mel Routhier, chief creative officer; Mike Ackerman, group creative director; Kurt Riemersma, creative director/art director; Matt Ben-Zeev, creative director/copywriter; Amy Turner, executive producer. Production Company MJZ Dante Ariola, director; David Zander, president/exec producer; Eriks Krumins, sr. exec producer; Natalie Hill, producer; Christopher Soos, DP; Quito Cooksey, production designer. Vancouver Production Co. Filmgroup 8 Nathan Milles, exec producer; Oliver Van Beek, producer. Editorial Union NY Andrea MacArthur, Amanda Perry, editors; Tommy Palumbo, Jean Taylor, assistant editors; Susan Motamed, sr. producer; Melissa Lubin, exec producer; Caryn MacLean, managing director/partner. Audio Another Country John Binder, sound designer/mixer; Tim Konn, exec producer; Louise Rider, producer. Finish/Telecine MPC LA Karena Ajamian, exec producer; Michael Gregory, creative director; Susan Harris, sr. producer; Andy Roberts, 2D lead; Mark Gethin, colorist; Diane Valera, color producer. Voice Casting Sound and Fury
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More