This spot for Walgreens, created via Team WPP, directed by Dante Ariola of MJZ, and edited by Union NY’s Andrea MacArthur and Amanda Perry, offers a delightful dive into the DNA pool. The voiceover asks you to consider the “Incredible Odds” that you would turn out exactly as you have–from that smile, that sneeze and those adorable quirks…to your specific health needs.
That’s why Walgreens packed 100+ years of know-how into MyWalgreens, to offer “a whole different way to wellness.”
The “Incredible Odds” spot is part of Walgreens’ “For the One and Only You” campaign.
Credits
Client Walgreens Agency Team WPP Mel Routhier, chief creative officer; Mike Ackerman, group creative director; Kurt Riemersma, creative director/art director; Matt Ben-Zeev, creative director/copywriter; Amy Turner, executive producer. Production Company MJZ Dante Ariola, director; David Zander, president/exec producer; Eriks Krumins, sr. exec producer; Natalie Hill, producer; Christopher Soos, DP; Quito Cooksey, production designer. Vancouver Production Co. Filmgroup 8 Nathan Milles, exec producer; Oliver Van Beek, producer. Editorial Union NY Andrea MacArthur, Amanda Perry, editors; Tommy Palumbo, Jean Taylor, assistant editors; Susan Motamed, sr. producer; Melissa Lubin, exec producer; Caryn MacLean, managing director/partner. Audio Another Country John Binder, sound designer/mixer; Tim Konn, exec producer; Louise Rider, producer. Finish/Telecine MPC LA Karena Ajamian, exec producer; Michael Gregory, creative director; Susan Harris, sr. producer; Andy Roberts, 2D lead; Mark Gethin, colorist; Diane Valera, color producer. Voice Casting Sound and Fury
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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