This spot titled "Freedom To Move" for the Nissan Leaf shows a woman in flight, soaring through the sky, reflecting what driving a car should feel like–if that car is the electric Nissan Leaf.
Daniel Wolfe of Somesuch directed for TBWAChiatDay New York, with music from Yessian Music/LA and sound design from Barking Owl. Mark Chu was the composer for Yessian. Morgan Johnson sound designed for Barking Owl.
Client Nissan Leaf Agency TBWAChiatDay New York Chris Garbutt, global chief creative officer; Chris Beresford-Hill, chief creative officer; Al Merry, executive creative director; Bastien Grisolet, creative director/art director; Aste Gutierrez, creative director/copywriter; John Doris, head of production; Marisa Bursteen, sr. producer; Stephanie Converse, producer. Production Somesuch Daniel Wolfe, director; Jakob Ihre, DP. Editorial Cosmo Street/Trim Editing Dominic Leung, editor. Post/VFX The Mill New York & London Music Yessian Music/LA Mark Chu, composer; David Gold, Katie Overcash, exec producers; Andy Grush, creative director; Farin Hoover mixer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Sound Design Barking Owl, West Los Angeles Morgan Johnson, sound designer. Audio Post Sonic Union Paul Weiss, Rob Ballingall, mixers.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
