This spot titled "Freedom To Move" for the Nissan Leaf shows a woman in flight, soaring through the sky, reflecting what driving a car should feel like–if that car is the electric Nissan Leaf.
Daniel Wolfe of Somesuch directed for TBWAChiatDay New York, with music from Yessian Music/LA and sound design from Barking Owl. Mark Chu was the composer for Yessian. Morgan Johnson sound designed for Barking Owl.
Client Nissan Leaf Agency TBWAChiatDay New York Chris Garbutt, global chief creative officer; Chris Beresford-Hill, chief creative officer; Al Merry, executive creative director; Bastien Grisolet, creative director/art director; Aste Gutierrez, creative director/copywriter; John Doris, head of production; Marisa Bursteen, sr. producer; Stephanie Converse, producer. Production Somesuch Daniel Wolfe, director; Jakob Ihre, DP. Editorial Cosmo Street/Trim Editing Dominic Leung, editor. Post/VFX The Mill New York & London Music Yessian Music/LA Mark Chu, composer; David Gold, Katie Overcash, exec producers; Andy Grush, creative director; Farin Hoover mixer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Sound Design Barking Owl, West Los Angeles Morgan Johnson, sound designer. Audio Post Sonic Union Paul Weiss, Rob Ballingall, mixers.
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
Hurwitz is... Read More
