Daniel Wolfe of Somesuch and Anonymous Content directed this “Script to Screen” spot which shows how Sony technology is ubiquitous from the inception to completion of a movie–starting with a fledgling writer’s penning of a script to it eventually becoming the feature attraction at a theater near you. From the writing, producing, recording, editing and projecting of a film, to watching it on the 4K TV in your living room, Sony is there at every step of the entertainment experience.
“Script to Screen” is the centerpiece spot of Sony’s “Be Moved” campaign out of Wieden+Kennedy, Portland, Ore.
Credits
Client Sony Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Derek Szynal, copywriter; Devin Gillespie, art director; Jessica Staples, producer; Josie Goldberg, social strategy; Anibal Casso, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production. Production Anonymous Content/Somesuch Daniel Wolfe, director; Jeff Baron, Tim Nash, exec producers; Caroline Pham, line producer; Robbie Ryan, DP. Editorial Cosmo Street/Trim Editing Tom Lindsay, editor; Jaclyn Paris, exec post producer; Marie Mangahas, post producer. VFX The Mill Sue Troyan, exec VFX producer; Kait Boehm, VFX producer; Billy Higgins, lead Flame artist; Steve Cokonis, Anthony Petitti, Flame assist; Scott Johnson, Smoke artist; Greg Park, Clare Carrellas, motion graphics. Music Walker Song “Central Services/The Office” (original recording); Sara Matarazzo, exec producer. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, exec producer. Audio Lime Studios Rohan Young, mixer; Susie Boyajan, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
