Daniel Wolfe of Somesuch and Anonymous Content directed this “Script to Screen” spot which shows how Sony technology is ubiquitous from the inception to completion of a movie–starting with a fledgling writer’s penning of a script to it eventually becoming the feature attraction at a theater near you. From the writing, producing, recording, editing and projecting of a film, to watching it on the 4K TV in your living room, Sony is there at every step of the entertainment experience.
“Script to Screen” is the centerpiece spot of Sony’s “Be Moved” campaign out of Wieden+Kennedy, Portland, Ore.
Credits
Client Sony Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Derek Szynal, copywriter; Devin Gillespie, art director; Jessica Staples, producer; Josie Goldberg, social strategy; Anibal Casso, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production. Production Anonymous Content/Somesuch Daniel Wolfe, director; Jeff Baron, Tim Nash, exec producers; Caroline Pham, line producer; Robbie Ryan, DP. Editorial Cosmo Street/Trim Editing Tom Lindsay, editor; Jaclyn Paris, exec post producer; Marie Mangahas, post producer. VFX The Mill Sue Troyan, exec VFX producer; Kait Boehm, VFX producer; Billy Higgins, lead Flame artist; Steve Cokonis, Anthony Petitti, Flame assist; Scott Johnson, Smoke artist; Greg Park, Clare Carrellas, motion graphics. Music Walker Song “Central Services/The Office” (original recording); Sara Matarazzo, exec producer. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, exec producer. Audio Lime Studios Rohan Young, mixer; Susie Boyajan, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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