A couple jumps into a swimming pool, then into another pool and another, yet another and so on. They’re house hunting, taking an evening dip, going from one prospective residence to the next in order to find the home right for them–akin to the comparison shopping that can be done online via Zillow.
Daniel Wolfe of production house Love Song directed this “Nightswimming” spot for agency FIG. Sound design/audio post house was Barking Owl. Music track is “Free” by Angel Olson.
Client Zillow Agency FIG, New York Mike Figliulo, founder; Scott Vitrone, partner, creative; Omid Amidi, executive creative director; Ben Grube, Sarah Sharp, creative directors; Susan Land, art director; Jared Elms, copywriter; Leila Gage, executive director of production; Benton Roman, group executive producer; Frederick Stallings, partner, data & media; Ramon Jimenez, partner, strategy; Sean Staley, group strategy director; Jaime Chou, strategist. Production Company Love Song Daniel Wolfe, director; Diego Garcia, DP; Christian Stone, production designer; Robert Elliot Kay, assistant director; Paola Alfarovice, wardrobe; Kelly Bayett, exec producer; Deannie O’Neil, exec producer & producer; Paige Kauffman, head of production/producer. Production Services The Lift Magali Sagarra, producer; Avelino Rodriguez, managing director; Jose Barrera, managing partner. Editorial ZED/Cosmo Street Dominic Leung, editor; Rob Daglish, edit assistant; Harriet Cawley, edit producer, ZED; Paolo Solarte, edit producer, Cosmo Street. VFX The Mill Dan Williams, creative director, shoot supervisor; Gary Driver, Tom Luff, 2D leads; Rafael Vormittag, Giacomo Verri, Adam Maynard, 2D artists; Alan Williamson, 3D lead; Sergio Xisto, Dongali Varaprasad, Julien Fradin, Nirgun Gawade, 3D artists; Kwok Fung Lam, design; Can Y. Sanalan, Jiyoung Lee, matte painters; Clare Melia, exec producer; Matt Squires, producer; David Wishart, lead online artist. Color Company 3 Simon Bourne, sr. colorist; Chris Anthony, sr. color producer. Sound Design & Mix Barking Owl, bicoastal Kelly Bayett, creative director; Gus Koven, sound designer; Ashley Benton, exec producer; Stuart Vincent St. Welch, mixer; Mikayla Petersen, assistant. Music Song: “Free” By Angel Olson; Bathetic Records, label; Wixen Music Publishing, Inc,, publisher; Good Ear Music Supervision (GEMS), music supervision.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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