A couple jumps into a swimming pool, then into another pool and another, yet another and so on. They’re house hunting, taking an evening dip, going from one prospective residence to the next in order to find the home right for them–akin to the comparison shopping that can be done online via Zillow.
Daniel Wolfe of production house Love Song directed this “Nightswimming” spot for agency FIG. Sound design/audio post house was Barking Owl. Music track is “Free” by Angel Olson.
Credits
Client Zillow Agency FIG, New York Mike Figliulo, founder; Scott Vitrone, partner, creative; Omid Amidi, executive creative director; Ben Grube, Sarah Sharp, creative directors; Susan Land, art director; Jared Elms, copywriter; Leila Gage, executive director of production; Benton Roman, group executive producer; Frederick Stallings, partner, data & media; Ramon Jimenez, partner, strategy; Sean Staley, group strategy director; Jaime Chou, strategist. Production Company Love Song Daniel Wolfe, director; Diego Garcia, DP; Christian Stone, production designer; Robert Elliot Kay, assistant director; Paola Alfarovice, wardrobe; Kelly Bayett, exec producer; Deannie O’Neil, exec producer & producer; Paige Kauffman, head of production/producer. Production Services The Lift Magali Sagarra, producer; Avelino Rodriguez, managing director; Jose Barrera, managing partner. Editorial ZED/Cosmo Street Dominic Leung, editor; Rob Daglish, edit assistant; Harriet Cawley, edit producer, ZED; Paolo Solarte, edit producer, Cosmo Street. VFX The Mill Dan Williams, creative director, shoot supervisor; Gary Driver, Tom Luff, 2D leads; Rafael Vormittag, Giacomo Verri, Adam Maynard, 2D artists; Alan Williamson, 3D lead; Sergio Xisto, Dongali Varaprasad, Julien Fradin, Nirgun Gawade, 3D artists; Kwok Fung Lam, design; Can Y. Sanalan, Jiyoung Lee, matte painters; Clare Melia, exec producer; Matt Squires, producer; David Wishart, lead online artist. Color Company 3 Simon Bourne, sr. colorist; Chris Anthony, sr. color producer. Sound Design & Mix Barking Owl, bicoastal Kelly Bayett, creative director; Gus Koven, sound designer; Ashley Benton, exec producer; Stuart Vincent St. Welch, mixer; Mikayla Petersen, assistant. Music Song: “Free” By Angel Olson; Bathetic Records, label; Wixen Music Publishing, Inc,, publisher; Good Ear Music Supervision (GEMS), music supervision.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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