A couple jumps into a swimming pool, then into another pool and another, yet another and so on. They’re house hunting, taking an evening dip, going from one prospective residence to the next in order to find the home right for them–akin to the comparison shopping that can be done online via Zillow.
Daniel Wolfe of production house Love Song directed this “Nightswimming” spot for agency FIG. Sound design/audio post house was Barking Owl. Music track is “Free” by Angel Olson.
Client Zillow Agency FIG, New York Mike Figliulo, founder; Scott Vitrone, partner, creative; Omid Amidi, executive creative director; Ben Grube, Sarah Sharp, creative directors; Susan Land, art director; Jared Elms, copywriter; Leila Gage, executive director of production; Benton Roman, group executive producer; Frederick Stallings, partner, data & media; Ramon Jimenez, partner, strategy; Sean Staley, group strategy director; Jaime Chou, strategist. Production Company Love Song Daniel Wolfe, director; Diego Garcia, DP; Christian Stone, production designer; Robert Elliot Kay, assistant director; Paola Alfarovice, wardrobe; Kelly Bayett, exec producer; Deannie O’Neil, exec producer & producer; Paige Kauffman, head of production/producer. Production Services The Lift Magali Sagarra, producer; Avelino Rodriguez, managing director; Jose Barrera, managing partner. Editorial ZED/Cosmo Street Dominic Leung, editor; Rob Daglish, edit assistant; Harriet Cawley, edit producer, ZED; Paolo Solarte, edit producer, Cosmo Street. VFX The Mill Dan Williams, creative director, shoot supervisor; Gary Driver, Tom Luff, 2D leads; Rafael Vormittag, Giacomo Verri, Adam Maynard, 2D artists; Alan Williamson, 3D lead; Sergio Xisto, Dongali Varaprasad, Julien Fradin, Nirgun Gawade, 3D artists; Kwok Fung Lam, design; Can Y. Sanalan, Jiyoung Lee, matte painters; Clare Melia, exec producer; Matt Squires, producer; David Wishart, lead online artist. Color Company 3 Simon Bourne, sr. colorist; Chris Anthony, sr. color producer. Sound Design & Mix Barking Owl, bicoastal Kelly Bayett, creative director; Gus Koven, sound designer; Ashley Benton, exec producer; Stuart Vincent St. Welch, mixer; Mikayla Petersen, assistant. Music Song: “Free” By Angel Olson; Bathetic Records, label; Wixen Music Publishing, Inc,, publisher; Good Ear Music Supervision (GEMS), music supervision.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
