When the Cubs recorded the final out of Game 7 of the World Series, ending a championship drought of 108 years, this spot, titled “Someday,” hit the airwaves.
Directed by Daniel Wolfe via production companies Somesuch and Anonymous Content for agency Wieden+Kennedy, Portland, Ore., the film centers on a young baseball player at a local ballpark living out his dream of a Cubs World Series win. Well the dream is now a reality as “Someday” is today. The kid embodies the positive spirit the current team had throughout the season and during its playoff run–the kind of spirit that’s required to win.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Antony Goldstein, Chris Groom, Stuart Brown, North America creative directors; Nick Morrissey, copywriter; Jon Kubik, art director; Matt Hunnicutt, director of integrated production; Molly Tait Tanan, sr. integrated producer; Mauricio Granado, integrated producer; Keith Rice, digital producer; Krystle Mortimore, art production; Andrea Nelson, project management; Matt Blum, studio design manager; Randall Garcia, studio designer; Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto, strategic planning. Production Somesuch/Anonymous Content Daniel Wolfe, director; Eric Stern, exec producer (Anonymous Content); Tim Nash, Sally Campbell, exec producers (Somesuch); Natalie Jacobson, line producer; Tom Townend, DP; Andrew Clark, production designer. Editorial Joint/Trim Peter Wiedensmith, Tom Lindsay, editors; Kevin Alfoldy, JB Jacobs, assistant editors; Catherine Liu, post producer; Leslie Carthy, executive post producer. VFX Joint Katrina Slicrup, Robert Murdock, 2D artists; Alex Thiesen, EP VFX; Rebekah Koerbel, Nathanael Horton, VFX producers. Postproduction Joint David Jahns, colorist; Rebekah Koerbel, Nathanael Horton, color producers. Music Sara Fink, producer; Noah Woodburn, sound designer. Song: Willie Nelson’s “Funny How Time Slips Away” Audio Post Joint Noah Woodburn, mixer; Nathalie Huizenga, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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