When the Cubs recorded the final out of Game 7 of the World Series, ending a championship drought of 108 years, this spot, titled “Someday,” hit the airwaves.
Directed by Daniel Wolfe via production companies Somesuch and Anonymous Content for agency Wieden+Kennedy, Portland, Ore., the film centers on a young baseball player at a local ballpark living out his dream of a Cubs World Series win. Well the dream is now a reality as “Someday” is today. The kid embodies the positive spirit the current team had throughout the season and during its playoff run–the kind of spirit that’s required to win.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Antony Goldstein, Chris Groom, Stuart Brown, North America creative directors; Nick Morrissey, copywriter; Jon Kubik, art director; Matt Hunnicutt, director of integrated production; Molly Tait Tanan, sr. integrated producer; Mauricio Granado, integrated producer; Keith Rice, digital producer; Krystle Mortimore, art production; Andrea Nelson, project management; Matt Blum, studio design manager; Randall Garcia, studio designer; Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto, strategic planning. Production Somesuch/Anonymous Content Daniel Wolfe, director; Eric Stern, exec producer (Anonymous Content); Tim Nash, Sally Campbell, exec producers (Somesuch); Natalie Jacobson, line producer; Tom Townend, DP; Andrew Clark, production designer. Editorial Joint/Trim Peter Wiedensmith, Tom Lindsay, editors; Kevin Alfoldy, JB Jacobs, assistant editors; Catherine Liu, post producer; Leslie Carthy, executive post producer. VFX Joint Katrina Slicrup, Robert Murdock, 2D artists; Alex Thiesen, EP VFX; Rebekah Koerbel, Nathanael Horton, VFX producers. Postproduction Joint David Jahns, colorist; Rebekah Koerbel, Nathanael Horton, color producers. Music Sara Fink, producer; Noah Woodburn, sound designer. Song: Willie Nelson’s “Funny How Time Slips Away” Audio Post Joint Noah Woodburn, mixer; Nathalie Huizenga, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
