When the Cubs recorded the final out of Game 7 of the World Series, ending a championship drought of 108 years, this spot, titled “Someday,” hit the airwaves.
Directed by Daniel Wolfe via production companies Somesuch and Anonymous Content for agency Wieden+Kennedy, Portland, Ore., the film centers on a young baseball player at a local ballpark living out his dream of a Cubs World Series win. Well the dream is now a reality as “Someday” is today. The kid embodies the positive spirit the current team had throughout the season and during its playoff run–the kind of spirit that’s required to win.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Antony Goldstein, Chris Groom, Stuart Brown, North America creative directors; Nick Morrissey, copywriter; Jon Kubik, art director; Matt Hunnicutt, director of integrated production; Molly Tait Tanan, sr. integrated producer; Mauricio Granado, integrated producer; Keith Rice, digital producer; Krystle Mortimore, art production; Andrea Nelson, project management; Matt Blum, studio design manager; Randall Garcia, studio designer; Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto, strategic planning. Production Somesuch/Anonymous Content Daniel Wolfe, director; Eric Stern, exec producer (Anonymous Content); Tim Nash, Sally Campbell, exec producers (Somesuch); Natalie Jacobson, line producer; Tom Townend, DP; Andrew Clark, production designer. Editorial Joint/Trim Peter Wiedensmith, Tom Lindsay, editors; Kevin Alfoldy, JB Jacobs, assistant editors; Catherine Liu, post producer; Leslie Carthy, executive post producer. VFX Joint Katrina Slicrup, Robert Murdock, 2D artists; Alex Thiesen, EP VFX; Rebekah Koerbel, Nathanael Horton, VFX producers. Postproduction Joint David Jahns, colorist; Rebekah Koerbel, Nathanael Horton, color producers. Music Sara Fink, producer; Noah Woodburn, sound designer. Song: Willie Nelson’s “Funny How Time Slips Away” Audio Post Joint Noah Woodburn, mixer; Nathalie Huizenga, exec producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
