Craig Gillespie of MJZ directed this Nike spot for Wieden+Kennedy which demonstrates “The Roger Effect.”
The Roger is Roger Federer whose championship play sparks fans in the stadium audience to–immediately after his match concludes–run to any tennis court they can find to try to play the same inspirational brand of tennis he has mastered. The fans take off so quickly that Federer is presented his tournament trophy in an empty stadium.
a52 served as VFX house. Brian Emrich of Trinitite Studios was sound designer, with audio post handled by Eleven mixer Jeff Payne.
Credits
Client Nike Agency Wieden+Kennedy Bertrand Fleuret, art director; Jeff Salomonsson, copywriter; Alberto Ponte, Ryan O’Rourke, creative director global; Matt Hunnicutt, integrated production director; Shelley Eisner, sr. integrated producer. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Greig Fraser, DP; Nacho Guerrero, production designer. Editorial Exile Eric Zumbrunnen, editor; Carol Lynn (CL) Weaver, exec producer; Brittany Carson, producer. VFX a52 Patrick Murphy, VFX supervisor/lead 2D artist/director; Kim Nagel Christensen, head of production; Michel Steinmann, producer. Postproduction Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, producer. Sound Design Trinitite Studios Brian Emrich, sound designer. Audio Post Eleven Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
