Craig Gillespie of MJZ directed this Nike spot for Wieden+Kennedy which demonstrates “The Roger Effect.”
The Roger is Roger Federer whose championship play sparks fans in the stadium audience to–immediately after his match concludes–run to any tennis court they can find to try to play the same inspirational brand of tennis he has mastered. The fans take off so quickly that Federer is presented his tournament trophy in an empty stadium.
a52 served as VFX house. Brian Emrich of Trinitite Studios was sound designer, with audio post handled by Eleven mixer Jeff Payne.
Credits
Client Nike Agency Wieden+Kennedy Bertrand Fleuret, art director; Jeff Salomonsson, copywriter; Alberto Ponte, Ryan O’Rourke, creative director global; Matt Hunnicutt, integrated production director; Shelley Eisner, sr. integrated producer. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Greig Fraser, DP; Nacho Guerrero, production designer. Editorial Exile Eric Zumbrunnen, editor; Carol Lynn (CL) Weaver, exec producer; Brittany Carson, producer. VFX a52 Patrick Murphy, VFX supervisor/lead 2D artist/director; Kim Nagel Christensen, head of production; Michel Steinmann, producer. Postproduction Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, producer. Sound Design Trinitite Studios Brian Emrich, sound designer. Audio Post Eleven Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
