Craig Gillespie of MJZ directed this Nike spot for Wieden+Kennedy which demonstrates “The Roger Effect.”
The Roger is Roger Federer whose championship play sparks fans in the stadium audience to–immediately after his match concludes–run to any tennis court they can find to try to play the same inspirational brand of tennis he has mastered. The fans take off so quickly that Federer is presented his tournament trophy in an empty stadium.
a52 served as VFX house. Brian Emrich of Trinitite Studios was sound designer, with audio post handled by Eleven mixer Jeff Payne.
Credits
Client Nike Agency Wieden+Kennedy Bertrand Fleuret, art director; Jeff Salomonsson, copywriter; Alberto Ponte, Ryan O’Rourke, creative director global; Matt Hunnicutt, integrated production director; Shelley Eisner, sr. integrated producer. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Greig Fraser, DP; Nacho Guerrero, production designer. Editorial Exile Eric Zumbrunnen, editor; Carol Lynn (CL) Weaver, exec producer; Brittany Carson, producer. VFX a52 Patrick Murphy, VFX supervisor/lead 2D artist/director; Kim Nagel Christensen, head of production; Michel Steinmann, producer. Postproduction Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, producer. Sound Design Trinitite Studios Brian Emrich, sound designer. Audio Post Eleven Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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