Wieden+Kennedy NY created this “Now It’s a Game” campaign for Thursday Night Football on FOX. The package includes an “anthem” piece as well as six individual key matchup spots–all directed by Craig Gillespie of MJZ (whose feature credits include the lauded I, Tonya).
Among the promos is “Diner” which introduces us to a waitress who explains to a customer why an NFL game–specifically this week 6 Thursday Night Football matchup pitting the Philadelphia Eagles against the New York Giants–is an important piece of must-see TV, an event to be savored and cherished.
CreditsClient FOX Sports/Thursday Night Football Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gary Van Dzura, Laddie Peterson, creative directors; Matt Herman, Matt Mulvey, copywriters; Lawrence Melilli, art director; Nick Setounski, head of integrated production; Alison Hill, executive producer; Jacob Lincoln, producer. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Deb Tietjen, line producer; Joost Van Gelder, DP. Editorial Spot Welders Haines Hall, Paul Sabater, editors; Dustin LaForce, Carolina Padilla, post producers. Finishing Bonfire Brendan O’Neil, conform. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Sound Lounge Tom Jucarone, mixer; Marshall Grupp, sound designer; Becca Falborn, sr. producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More