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    Director Craig Gillespie, Venables Bell Team On “Desolation” For Audi, Airbnb

    By SHOOTUpdated:No Comments3848 Views

    Audi of America returns for the sixth consecutive year as official automotive sponsor and vehicle provider for the Television Academy for the 68th Annual Emmy Awards. This year’s campaign takes a new twist, featuring a collaboration with Airbnb. The campaign is anchored by a 60-second spot titled “Desolation” created by Venables Bell & Partners that is now online and will air on Emmy night.  

    In the spot, fans will be invited to book an exclusive three-day experience of a lifetime, which includes a stunning Death Valley House in the Nevada desert (the home has no address, only coordinates on a map); a fully fueled Audi R8 Coupe in the driveway; and a mind-blowing professional driving experience. Guests will have an expansive 80 acres all to themselves, complete with straightaways and dry lakebeds for a chance to experience 0-60 mph in 3.2 seconds. The booking comes with the full Audi VIP treatment. Bookings go live beginning Sun., Sept. 18 and will be released once a day at 6 p.m. PST through Sun, Sept. 25. www.Airbnb.com/Audi.

    In “Desolation,” we see a high-speed Audi R8 Couple commute in the middle of nowhere–the trek going from the Death Valley abode to an outdoor merchant stand–to get some ground coffee, kicking up a whole lot of dust in the process.

    Craig Gillespie of MJZ directed the humorous, high octane :60.

    Credits

    Client Audi of America, Airbnb Agency Venables Bell & Partners Will McGinness, executive creative director; Justin Moore, Erich Pfeifer, creative directors; Matt Miller, associate creative director/copywriter; Matt Keats, associate creative director/art director; Kyle Jones, sr. art director; Craig Allen, director of integrated production; Matt Flaker, sr. producer. Production MJZ Craig Gillespie, director; Phillip Lesourd, DP; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Final Cut Editorial Crispin Struthers, editor; Suzy Ramirez, head of production. Music Human James Leibow, composer; Craig DeLeon, creative director; Jonathan Sanford, exec producer. Sound Design/Mix 740 Sound Chris Pinkston, mixer/sound designer; A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Geena Richard, associate producer of mix. VFX/Finish Framestore Beau Leon, colorist; James Razzall, VFX sr. exec producer; James Alexander, VFX sr. producer; Alex Thomas, VFX creative director.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Craig GillespieMJZVenables Bell & Partners



    House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service

    Monday, January 27, 2025

    At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More

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