Audi of America returns for the sixth consecutive year as official automotive sponsor and vehicle provider for the Television Academy for the 68th Annual Emmy Awards. This year’s campaign takes a new twist, featuring a collaboration with Airbnb. The campaign is anchored by a 60-second spot titled “Desolation” created by Venables Bell & Partners that is now online and will air on Emmy night.
In the spot, fans will be invited to book an exclusive three-day experience of a lifetime, which includes a stunning Death Valley House in the Nevada desert (the home has no address, only coordinates on a map); a fully fueled Audi R8 Coupe in the driveway; and a mind-blowing professional driving experience. Guests will have an expansive 80 acres all to themselves, complete with straightaways and dry lakebeds for a chance to experience 0-60 mph in 3.2 seconds. The booking comes with the full Audi VIP treatment. Bookings go live beginning Sun., Sept. 18 and will be released once a day at 6 p.m. PST through Sun, Sept. 25. www.Airbnb.com/Audi.
In “Desolation,” we see a high-speed Audi R8 Couple commute in the middle of nowhere–the trek going from the Death Valley abode to an outdoor merchant stand–to get some ground coffee, kicking up a whole lot of dust in the process.
Craig Gillespie of MJZ directed the humorous, high octane :60.
Credits
Client Audi of America, Airbnb Agency Venables Bell & Partners Will McGinness, executive creative director; Justin Moore, Erich Pfeifer, creative directors; Matt Miller, associate creative director/copywriter; Matt Keats, associate creative director/art director; Kyle Jones, sr. art director; Craig Allen, director of integrated production; Matt Flaker, sr. producer. Production MJZ Craig Gillespie, director; Phillip Lesourd, DP; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Final Cut Editorial Crispin Struthers, editor; Suzy Ramirez, head of production. Music Human James Leibow, composer; Craig DeLeon, creative director; Jonathan Sanford, exec producer. Sound Design/Mix 740 Sound Chris Pinkston, mixer/sound designer; A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Geena Richard, associate producer of mix. VFX/Finish Framestore Beau Leon, colorist; James Razzall, VFX sr. exec producer; James Alexander, VFX sr. producer; Alex Thomas, VFX creative director.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
