Surrounded by memories of his past–the Space Age’s golden years–a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within him, reminding us that amazing things can happen when we choose exploration, technology and the moon. Supered on screen is the campaign theme: “Choose the Moon.”
Titled “The Commander,” this :60 is scheduled to run during the 1st quarter of the Super Bowl.
Created by San Francisco-based agency Venables Bell & Partners, “The Commander” was directed by Craig Gillespie of MJZ and edited by Rick Russell of Final Cut.
Credits
Client Audi of America Agency Venables Bell & Partners Will McGinness, executive creative director; Rich North, sr. art director; Russ Chao, Paul Venables, copywriters; Craig Allen, director of integrated production; Mandi Holdorf, executive producer. Production MJZ Craig Gillespie, director; Masanobu Takayanagi; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Final Cut Editorial Rick Russell, editor. Post Company 3 Stefan Sonnenfeld, colorist. Music Agoraphone Song: “Starman” by David Bowie Dawn Sutter Madell, music supervisor. Sound Design 740 Sound Design Chris Pinkston, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Audio Post Formosa John Bolen, mixer. VFX The Mill Ben Sposato, VFX producer; Gareth Parr, VFX supervisor
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
