Surrounded by memories of his past–the Space Age’s golden years–a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within him, reminding us that amazing things can happen when we choose exploration, technology and the moon. Supered on screen is the campaign theme: “Choose the Moon.”
Titled “The Commander,” this :60 is scheduled to run during the 1st quarter of the Super Bowl.
Created by San Francisco-based agency Venables Bell & Partners, “The Commander” was directed by Craig Gillespie of MJZ and edited by Rick Russell of Final Cut.
Credits
Client Audi of America Agency Venables Bell & Partners Will McGinness, executive creative director; Rich North, sr. art director; Russ Chao, Paul Venables, copywriters; Craig Allen, director of integrated production; Mandi Holdorf, executive producer. Production MJZ Craig Gillespie, director; Masanobu Takayanagi; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Final Cut Editorial Rick Russell, editor. Post Company 3 Stefan Sonnenfeld, colorist. Music Agoraphone Song: “Starman” by David Bowie Dawn Sutter Madell, music supervisor. Sound Design 740 Sound Design Chris Pinkston, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Audio Post Formosa John Bolen, mixer. VFX The Mill Ben Sposato, VFX producer; Gareth Parr, VFX supervisor
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
