Surrounded by memories of his past–the Space Age’s golden years–a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within him, reminding us that amazing things can happen when we choose exploration, technology and the moon. Supered on screen is the campaign theme: “Choose the Moon.”

Titled “The Commander,” this :60 is scheduled to run during the 1st quarter of the Super Bowl.

Created by San Francisco-based agency Venables Bell & Partners, “The Commander” was directed by Craig Gillespie of MJZ and edited by Rick Russell of Final Cut.

Credits

Client Audi of America Agency Venables Bell & Partners Will McGinness, executive creative director; Rich North, sr. art director; Russ Chao, Paul Venables, copywriters; Craig Allen, director of integrated production; Mandi Holdorf, executive producer. Production MJZ Craig Gillespie, director; Masanobu Takayanagi; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Final Cut Editorial Rick Russell, editor. Post Company 3 Stefan Sonnenfeld, colorist. Music Agoraphone Song: “Starman” by David Bowie Dawn Sutter Madell, music supervisor. Sound Design 740 Sound Design Chris Pinkston, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Audio Post Formosa John Bolen, mixer. VFX The Mill Ben Sposato, VFX producer; Gareth Parr, VFX supervisor

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