Director Craig Gillespie of MJZ reached out to frequent collaborator Peter Nashel (I,Tonya), creative director/composer and founder of duotone audio group to find an authentic musical voice for what was literally a dream project: score the music for six long-form mock “trailers” starring Jessica Alba and Zac Efron. Each of the spots in the campaign mimics a familiar movie trailer style, and they wanted the music to do the same. The objective was to make these sound and feel like authentic trailers. Complete with over 10 cues and a 50-piece overseas orchestral record, this project was quite the challenge to pull off mid-pandemic.
This mock trailer, “A Romance to Remember” was the second one up. Inspired by indie rom coms, it begins with a fun little surf hook before it transitions into a charming indie movie score and eventually to a fully produced Mediterranean Manouche song complete with fabulous vocals (in Italian) by Gege Telesforo and Chiara Izzi.
Credits
Client Dubai Tourism Agency Mother London Production MJZ Craig Gillespie, director; Nicolas Karakatsanis, DP; Martha Davis, producer. Overseas Production Company Stoked Editorial Exile Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkis (Ten Three). Post/VFX Electric Theatre Collective Jon Purton, post producer; Emma Hughes, production coordinator; Ryan Knowles, VFX supervisor; Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif, VFX leads; Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah, VFX artists. Music duotone audio group, bicoastal Peter Nashel, creative director/founder/composer; Ross Hopman, executive music producer; Giovonni Lobato, sr. music producer. Audio Post 750mph, London Sam Ashwell, lead engineer; Jeff Smith, Tom Joyce, Mike Bovil, Jake Ashwell, sound engineers
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More