Director Craig Gillespie of MJZ reached out to frequent collaborator Peter Nashel (I,Tonya), creative director/composer and founder of duotone audio group to find an authentic musical voice for what was literally a dream project: score the music for six long-form mock “trailers” starring Jessica Alba and Zac Efron. Each of the spots in the campaign mimics a familiar movie trailer style, and they wanted the music to do the same. The objective was to make these sound and feel like authentic trailers. Complete with over 10 cues and a 50-piece overseas orchestral record, this project was quite the challenge to pull off mid-pandemic.
This mock trailer, “A Romance to Remember” was the second one up. Inspired by indie rom coms, it begins with a fun little surf hook before it transitions into a charming indie movie score and eventually to a fully produced Mediterranean Manouche song complete with fabulous vocals (in Italian) by Gege Telesforo and Chiara Izzi.
CreditsClient Dubai Tourism Agency Mother London Production MJZ Craig Gillespie, director; Nicolas Karakatsanis, DP; Martha Davis, producer. Overseas Production Company Stoked Editorial Exile Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkis (Ten Three). Post/VFX Electric Theatre Collective Jon Purton, post producer; Emma Hughes, production coordinator; Ryan Knowles, VFX supervisor; Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif, VFX leads; Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah, VFX artists. Music duotone audio group, bicoastal Peter Nashel, creative director/founder/composer; Ross Hopman, executive music producer; Giovonni Lobato, sr. music producer. Audio Post 750mph, London Sam Ashwell, lead engineer; Jeff Smith, Tom Joyce, Mike Bovil, Jake Ashwell, sound engineers
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More