In this spot titled “Space,” an orbiting station is being hit hard by an asteroid storm and all astronauts aboard are urged to eject through the escape pod–but one of them refuses to leave behind his guitar amplifier. But once posted on mobile classifieds app letgo, the amplifier is immediately on its way to being bought by a Russian cosmonaut who comes knocking on the spacecraft door.
Craig Gillespie of MJZ directed these two latest commercials–including “Space”–in the “It’s Really Time to Let Go” campaign for CP+B, Miami.
We first launched mobile classifieds app letgo on U.S. TV last October and since the app has grown rapidly, with millions of downloads. I want to share the new follow-up campaign helmed by of-the-moment Hollywood director Craig Gillespie (Million Dollar Arm, Lars and the Real Girl) who also just premiered his blockbuster “The Finest Hour”. The spots, from CP+B Miami, use extreme situations to show how we are all irrationally tied to things we don’t need anymore, and how with letgo’s quick, streamlined mobile experience, users can easily post an item for sale in seconds.
Credits
Client letgo Agency CP+B Miami Gustavo Sarkis, executive creative director; Jeff Siegel, Alvaro Ramos, associate creative directors; Kate Hildebrant, VP/director of video production; Sarah Patterson, integrated producer; Marshall Mann, content supervisor; Cristina Flores, content manager. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Jay Shapiro, producer; Susan Levin, production supervisor; Toby Irwin, DP. Editorial Spot Welders Haines Hall, editor; Oli Hecks, assistant editor; Carolina Sanborn, exec producer. Music JSM, New York Joel Simon, chief creative officer/composer; Seamus Kilmartin, composer. Sound Design Barking Owl, Los Angeles Michael Anastasi, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Susie Boyajan, exec producer. Post Company 3 Stefan Sonnenfeld, colorist. VFX Method Studios, LA Stephanie Gilgar, sr. executive producer; Michelle Machado, sr. producer; Ben Walsh, VFX supervisor; Ian Holland, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
