A long form online video, directed by Craig Gillespie of MJZ, kicks off this “Promote Yourself” campaign for Audi and agency Venables Bell & Partners.
With this piece, like most automotive brands, Audi is launching its summer sales event. Unlike most brands, however, Audi is using an emotional message to recruit new owners this summer. This Freedom short centers on a woman who has just been named employee of the year but that’s not enough as the inner drive to progress leads her to pack up her things, exit the office, and embark on a journey to start her own company. Her aspirations coincide with the Audi owner's constant drive and mindset for progress. For Audi drivers, a promotion isn’t just about a salary bump or a fancy corner office. It’s bypassing a raise for a better opportunity elsewhere, or trading in that corner office to start a business in their living room. A promotion is about making yourself a little better, backing yourself, and conquering your own Everest. In this case, she’s promoted herself with a new Audi as she embarks on the next chapter in her career.
Credits
Client Audi of America Agency Venables Bell & Partners Paul Venables, founder, chairman; Will McGinness, executive creative director; Erich Pfeifer, creative director; Joash Tham, art director; Carlos Savage, sr. copywriter; Craig Allen, director of integrated production; Gabby Gardner, producer; Jenna Van Deventer, associate producer; Uli Kurtenbach, group strategy director; Cody Levin, sr. strategist; Raquel Bedard, director of Lumberyard (Venables Bell & Partners’ in-house production & post unit) Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Ed Callaghan, line producer; Gyula Pados, DP; Peter Kirkegaard, production designer. Editorial Final Cut Rick Russell, editor; Suzy Ramirez, exec producer; Barbara Healy, producer; Zoe Schack, assistant editor. Sound Design & Mix 740 Sound Chris Pinkston, sound designer/mixer; Scott Ganary, exec producer; Jeff Martin, producer. VFX/Finishing EightVFX Shira Boardman, exec producer; Ryan Dahlman, producer; Julien Forest, shoot supervisor, 3D lead artist; Jean-Marc Demmer, creative director, shoot supervisor; Roxy Zuckerman, 2D lead artist; Philip Ineno, Flame lead; Alex Kolasinski, Flame artist; Alex Taylor, Shaun Tsou, Keigo Tanaka, Nuke compositors; Jaguar Lee, matte painting; Nathan Lee, Yann Mallard, design/motion graphics; Thomas Lopez, rigger; Leticia Saldana, modeler; Nyamekye Morgan, data management administration. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
