Craig Gillespie of MJZ directed this spot, which is part of DDB Chicago’s new State Farm campaign titled “Here to Help___Go Right.” In this particular spot, the blank is filled in by “Potholes” as a motorist is finally victimized by an infamous pothole that has been wreaking havoc in the town for decades on end. The commercial takes us back to several of those incidents from yesteryear. This trip through history concludes as we return to today’s motorist who luckily is a State Farm customer. He calls upon his insurance agent who comes to the rescue.
The creative in the five spots across the campaign sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm and its agents respond when misfortune strikes.
Credits
Client State Farm Agency DDB Chicago Ari Weiss, chief creative officer, North America; John Maxham, chief creative officer, Chicago; Diane Jackson, chief production officer; Mel Routhier, executive creative director; John Hayes, group creative director; Brian Culp, Christoper Bruney, creative directors/art directors; Katie Bero, Adam Cook, creative directors/copywriters; Amy Turner, Mary Cheney, executive producers; Meghan Gross, producer; Jesse Bayer, group strategy director; Amanda Schuneman, strategist. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Whitehouse Matthew Wood, editor; Meaghan Rahamut, assistant editor; Dawn Guzowski, producer. Audio Post Nicholas Papaleo, Justin Mayer, audio engineers; Cameron Aper, audio producer. VFX/Finish Eight VFX Shira Boardman, executive producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Julien Forest, VFX/CG supervisor; Tanner Owen, sr. crowd TD; Leticia Saldana, modeler; Thomas Lopez, rigger; Jaguar Lee, designer; Talia Gleason, lead Flame compositor; Jerry Hall, Nuke compositor. Color Grading Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Comma Bonny Dolan, exec producer; Leigh Salzman, sr. producer; Peter Schmidt, Matt Kelly, composers.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
