Continuing its campaign centered on how we are all irrationally tied to various objects and belongings we don’t need anymore–and demonstrating that mobile marketplace app letgo can help by easily posting an item for sale in seconds–CP+B Miami has rolled out three new commercials directed by Craig Gillespie of MJZ.
This package of letgo spots includes “Disco Ball” which introduces us to a young woman riding a scooter through heavy traffic who won’t get rid of her disco ball even though it blocks her line of sight to the point where she can barely see where she’s going. Riding with her is a passenger who deploys the letgo app leading to a buyer for the disco ball and marking a return to TV by the Village People.
Credits
Client letgo Agency CP+B Miami Gustavo Sarkis, executive creative director; Jeff Siegel, Alvaro Ramos, creative directors; Marshall Mann, Cristina Flores, content managers; Ian Kelly, sr. integrated producer; Jennifer Malki, jr. integrated producer. Production MJZ Craig Gillespie, director; Martha Davis, producer; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; CL Weaver, exec producer; Toby Louie, producer; Tara Wall, assistant editor; VFX/Finishing Eight VFX Shira Boardman, exec producer; Juliet Tierney, head of production, Jean-Marc Demmer, VFX supervisor; Evan Kantor, VFX coordinator; Philip Ineno, Andy Davis, Joe Chiao, Flame artists; Paul Heagney, Flame compositor. Postproduction Company 3 Siggy Ferstl, colorist; Matt Moran, producer. Sound Design/Mix Barking Owl, West Los Angeles, Calif. Michael Anastasi, sound design; KC Doissett, Ashley Benton, producers; Morgan Johnson, mixer. Music JSM Music, New York Joel Simon, creative director/composer; Dave Wolfert, composer; Jeff Fiorello, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
