Continuing its campaign centered on how we are all irrationally tied to various objects and belongings we don’t need anymore–and demonstrating that mobile marketplace app letgo can help by easily posting an item for sale in seconds–CP+B Miami has rolled out three new commercials directed by Craig Gillespie of MJZ.
This package of letgo spots includes “Disco Ball” which introduces us to a young woman riding a scooter through heavy traffic who won’t get rid of her disco ball even though it blocks her line of sight to the point where she can barely see where she’s going. Riding with her is a passenger who deploys the letgo app leading to a buyer for the disco ball and marking a return to TV by the Village People.
Credits
Client letgo Agency CP+B Miami Gustavo Sarkis, executive creative director; Jeff Siegel, Alvaro Ramos, creative directors; Marshall Mann, Cristina Flores, content managers; Ian Kelly, sr. integrated producer; Jennifer Malki, jr. integrated producer. Production MJZ Craig Gillespie, director; Martha Davis, producer; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; CL Weaver, exec producer; Toby Louie, producer; Tara Wall, assistant editor; VFX/Finishing Eight VFX Shira Boardman, exec producer; Juliet Tierney, head of production, Jean-Marc Demmer, VFX supervisor; Evan Kantor, VFX coordinator; Philip Ineno, Andy Davis, Joe Chiao, Flame artists; Paul Heagney, Flame compositor. Postproduction Company 3 Siggy Ferstl, colorist; Matt Moran, producer. Sound Design/Mix Barking Owl, West Los Angeles, Calif. Michael Anastasi, sound design; KC Doissett, Ashley Benton, producers; Morgan Johnson, mixer. Music JSM Music, New York Joel Simon, creative director/composer; Dave Wolfert, composer; Jeff Fiorello, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
