Chloé Zhao, who earlier this year won Best Picture and Director Oscars for Nomadland, directed this spot for Ford out of Wieden+Kennedy New York. Titled “Make It Revolutionary,” the commercial debuts during the opening ceremonies of the 2021 Olympic Games. For the film, Zhao brings the human side of the transition to electric vehicles to the fore, showing how this revolutionary technology can still feel incredibly familiar. Zhao’s human-centric approach to storytelling enabled her to draw out extraordinary performances from a cast of primarily non-actors.
Zhao–who directed the Ford project via production house Caviar–also has a personal connection with the Ford brand. She built a camper van out of a Ford Transit and often travels and works from it. The protagonists in her films are often seen driving a Ford vehicle.
“Make It Revolutionary” was a green production from end-to-end, indicative of the breadth of Ford’s larger sustainability goals as a company.
In 2021 alone, Ford has electrified three of its iconic nameplates, with the introduction of the F-150 Lightning, the Mustang Mach-E, and the E-Transit van, vehicles that are fun to drive and have unique performance and capabilities only possible because of electrification.
Credits
Client Ford Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Stuart Jennings, Eric Helin, creative directors; Jake Thompson, copywriter; Alex McClelland, art director; Nick Setounski, head of integrated production; Jess Griffeth, executive producer; Jordan Leinen, sr. producer; Rodrigo Nino, producer; Alix Toothman, strategy director. Production Caviar Chloé Zhao, director; Greig Fraser, DP; Rebecca Donaghe, line producer; Michael Sagol, managing partner. Editorial Joint Matt Burke, editor; Elaine Green, Matt Clark, editorial assistant; Kari Ickert, sr. post producer; Michelle Carman, exec producer. VFX Preymaker Adrian Hurley, VFX supervisor; Greg Cutler, Kevin Quinlan, VFX 2D lead; Kevin Quinlan , Simon Holden, Hieu Phan, Tim Bird, Raymond Volker, Matthew Tremaglio, Phil Massimino, Ben Weaver, VFX artists; Zach Fortin, Gwen Frey, Katherine Lannon, VFX producers; Melanie Wickham, Verity Kneale, exec producers. Color Company 3 Jill Bogdanowicz, colorist; Matt Moran, color producer. Music Emile Mosseri, composer. Music Premier Music Group Winslow Bright, music supervisor/exec producer. Audio Post Sonic Union Steve Rosen, sound designer/mix engineer; Joey Glick, assistant engineer; Justine Cortale, studio director.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
