Charles Nordeen of the Eskimo studio directed this minute-and-a-half web film The Natural Bliss Cafe–Surprisingly Natural which shows us a store in NY with baristas and select customers wearing body paint. They have gone natural just as has Nestle’s Coffee-Mate Natural Bliss creamer.
Michael Elliot of Fluid edited the piece for agency 360i. Elliot worked closely with Nordeen and the 360i team to cut the hours of surveillance footage from over 10 hidden cameras into the docu-style piece with priceless reactions from unsuspecting patrons.
Credits
Client Nestlé/Coffee-Mate Natural Bliss Agency 360i Pierre Lipton, chief creative officer; Michael Nuzzo, group creative director; Tim Hancock, Michael Condrick, creative directors; Michael Dooley, John Ta, art directors; Dana Eisenberg, sr. art producer. Production Eskimo Charles Nordeen, director. Post Fluid NY Michael Elliot, editor; Evan Johnston, assistant editor; Valerie Iorio, producer; Laura Relovsky, exec producer; Chris David, Cliff Moller, Flame artists. Post Shawn King, colorist Audio Post Mister Bronx Cody Zapata, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
