This spot for FUBOTV introduces us to a guy who’s a dog person but is stuck with a cat thanks to his wife. This cat is totally uncooperative as evidenced in different scenarios including when our gent puts a leash on the feline and tries to take it for a walk.
Luckily life doesn’t always have to be like this. Our male protagonist can successfully cut the cable cord and get all the sports he wants–and his family all the entertainment programming it enjoys–via FUBOTV.
Bryan Buckley of Hungry Man directed “Cat.”
Credits
Client FUBOTV Alberto Horihuela, chief marketing officer; Yale Wang, head of North America marketing. Production Duckworth Entertainment Pamela Duckworth, executive producer; Andrew Chinich, producer. Creative Zach Menna, Richard Singer. Production Company Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, Jacki Sextro, Caleb Dewart, exec producers; Dan Duffy, exec producer/director of sales; Marian Harkness, head of production; Matt Lefebvre, producer; Chad Alburtis, production supervisor. Editorial Cosmo Street Tom Scherma, editor; Luiza Naritomi, producer. VFX The Mill
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
