This spot for FUBOTV introduces us to a guy who’s a dog person but is stuck with a cat thanks to his wife. This cat is totally uncooperative as evidenced in different scenarios including when our gent puts a leash on the feline and tries to take it for a walk.
Luckily life doesn’t always have to be like this. Our male protagonist can successfully cut the cable cord and get all the sports he wants–and his family all the entertainment programming it enjoys–via FUBOTV.
Bryan Buckley of Hungry Man directed “Cat.”
Credits
Client FUBOTV Alberto Horihuela, chief marketing officer; Yale Wang, head of North America marketing. Production Duckworth Entertainment Pamela Duckworth, executive producer; Andrew Chinich, producer. Creative Zach Menna, Richard Singer. Production Company Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, Jacki Sextro, Caleb Dewart, exec producers; Dan Duffy, exec producer/director of sales; Marian Harkness, head of production; Matt Lefebvre, producer; Chad Alburtis, production supervisor. Editorial Cosmo Street Tom Scherma, editor; Luiza Naritomi, producer. VFX The Mill
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
