This spot for FUBOTV introduces us to a guy who’s a dog person but is stuck with a cat thanks to his wife. This cat is totally uncooperative as evidenced in different scenarios including when our gent puts a leash on the feline and tries to take it for a walk.
Luckily life doesn’t always have to be like this. Our male protagonist can successfully cut the cable cord and get all the sports he wants–and his family all the entertainment programming it enjoys–via FUBOTV.
Bryan Buckley of Hungry Man directed “Cat.”
Credits
Client FUBOTV Alberto Horihuela, chief marketing officer; Yale Wang, head of North America marketing. Production Duckworth Entertainment Pamela Duckworth, executive producer; Andrew Chinich, producer. Creative Zach Menna, Richard Singer. Production Company Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner/exec producer; Mino Jarjoura, Jacki Sextro, Caleb Dewart, exec producers; Dan Duffy, exec producer/director of sales; Marian Harkness, head of production; Matt Lefebvre, producer; Chad Alburtis, production supervisor. Editorial Cosmo Street Tom Scherma, editor; Luiza Naritomi, producer. VFX The Mill
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)