This spot directed by Bryan Buckley of Hungry Man for McCann New York shows that there is only one carrier that can deliver cards and gifts as reliably and in time for the holidays as Santa Claus and his team of reindeer: the United States Postal Service.
Titled "Surprise Encounter," the holiday ad depicts what happens when a USPS carrier and Santa Claus meet at the front steps of the same address. The two are first surprised to see each other, but proceed to swap stories and tricks of the trade before moving on to the next house. It’s a meeting of equals who, despite having very different methods, take pride in their parallel journey to deliver packages to every home in time for the holidays.
Credits
Client U.S. Postal Service Agency McCann New York Thomas Murphy, Sean Bryan, co-chief creative officers; Chris Mitton, EVP, executive creative director; Nir Refuah, EVP, executive technology creative director; EJ Lee, Joey Monteverde, creative directors; Nathy Aviram, chief p[production officer; Donna McCracken, SVP, sr. integrated producer; Anna Andreis, VP, strategy director; Collin Peters, strategist. Production Hungry Man Bryan Buckley, director. Editorial Big Sky Chris Franklin, editor. VFX The Mill LA
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
