In this spot for the U.S. Postal Service (USPS), parents look to lift the spirits of their son with a gift–which on the surface appears to be a small trifle but in actuality means everything to him and his stuffed animal friend.
The present gets to the lad in a timely fashion, with mom and dad able to track its delivery status all the way via USPS services, particularly its new Informed Delivery feature.
Bryan Buckley of Hungry Man directed the heartwarming “Biggest Gift” for McCann New York.
Client United States Postal Service (USPS) Agency McCann New York Tom Murphy, chief creative officer; Chris Mitton, Nir Refuah, executive creative directors; EJ Lee, Joey Monteverde, creative directors; Nathy Aviram, chief production officer; Donna McCraken, Sara Ward, sr. producers; Anna Andreis, strategy director; Jacklyn Baillergeon, Collin Peters, strategists. Production Hungry Man Bryan Buckley, director. Editorial Big Sky Chris Franklin, editor; Ryan Sears, VFX supervisor. Audio Post Sonic Union Paul Weiss, mixer. Color/Finishing Nice Shoes Chris Ryan, colorist.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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