Now in its third year, Clorox’s “Bleachable Moments” campaign out of DDB California rolls out several new spots, including “Mop,” in which a woman sees her young son mopping up the bathroom floor.
This welcomed sight takes a 180-degree turn when we next see the lad dipping the mop in the toilet prior to pushing it across the floor.
Brian Billow of O Positive directed this spot and others in the package, capturing other “Bleachable Moments.”
CreditsClient Clorox Agency DDB California Tim Stier, associate creative director/art director; Todd Taber, associate creative director/copywriter; Frances Yaramishyn, Madeline DeWree, art directors; Alex Lee, Tyler Booker, Pablo Isaza, copywriters; Mark Tobin, sr. producer; Jim Bosilijevac, group creative director. Production O Positive Brian Billow, director; Marc Grill, exec producer; Timothy Fermino, line producer. Editorial No6 Chan Hatcher, editor; Kendra Desai, producer; Crissy DeSimone, exec producer. Post Company 3 Dave Hussey, colorist. Audio Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More