Now in its third year, Clorox’s “Bleachable Moments” campaign out of DDB California rolls out several new spots, including “Mop,” in which a woman sees her young son mopping up the bathroom floor.
This welcomed sight takes a 180-degree turn when we next see the lad dipping the mop in the toilet prior to pushing it across the floor.
Brian Billow of O Positive directed this spot and others in the package, capturing other “Bleachable Moments.”
Client Clorox Agency DDB California Tim Stier, associate creative director/art director; Todd Taber, associate creative director/copywriter; Frances Yaramishyn, Madeline DeWree, art directors; Alex Lee, Tyler Booker, Pablo Isaza, copywriters; Mark Tobin, sr. producer; Jim Bosilijevac, group creative director. Production O Positive Brian Billow, director; Marc Grill, exec producer; Timothy Fermino, line producer. Editorial No6 Chan Hatcher, editor; Kendra Desai, producer; Crissy DeSimone, exec producer. Post Company 3 Dave Hussey, colorist. Audio Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
