Now in its third year, Clorox’s “Bleachable Moments” campaign out of DDB California rolls out several new spots, including “Mop,” in which a woman sees her young son mopping up the bathroom floor.
This welcomed sight takes a 180-degree turn when we next see the lad dipping the mop in the toilet prior to pushing it across the floor.
Brian Billow of O Positive directed this spot and others in the package, capturing other “Bleachable Moments.”
CreditsClient Clorox Agency DDB California Tim Stier, associate creative director/art director; Todd Taber, associate creative director/copywriter; Frances Yaramishyn, Madeline DeWree, art directors; Alex Lee, Tyler Booker, Pablo Isaza, copywriters; Mark Tobin, sr. producer; Jim Bosilijevac, group creative director. Production O Positive Brian Billow, director; Marc Grill, exec producer; Timothy Fermino, line producer. Editorial No6 Chan Hatcher, editor; Kendra Desai, producer; Crissy DeSimone, exec producer. Post Company 3 Dave Hussey, colorist. Audio Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More