Now in its third year, Clorox’s “Bleachable Moments” campaign out of DDB California rolls out several new spots, including “Mop,” in which a woman sees her young son mopping up the bathroom floor.
This welcomed sight takes a 180-degree turn when we next see the lad dipping the mop in the toilet prior to pushing it across the floor.
Brian Billow of O Positive directed this spot and others in the package, capturing other “Bleachable Moments.”
Client Clorox Agency DDB California Tim Stier, associate creative director/art director; Todd Taber, associate creative director/copywriter; Frances Yaramishyn, Madeline DeWree, art directors; Alex Lee, Tyler Booker, Pablo Isaza, copywriters; Mark Tobin, sr. producer; Jim Bosilijevac, group creative director. Production O Positive Brian Billow, director; Marc Grill, exec producer; Timothy Fermino, line producer. Editorial No6 Chan Hatcher, editor; Kendra Desai, producer; Crissy DeSimone, exec producer. Post Company 3 Dave Hussey, colorist. Audio Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
