Brian Billow of O Positive directed “Out of Order,” the latest installment in the long-running Left Twix vs. Right Twix rivalry campaign from BBDO NY.
This time around, the goal is to inform consumers that Twix is the perfect partner for coffee. Towards that end, this comedy spot deploys some well chosen Out of Order signs for a coffee vending machine–which only works for Left Twix consumers.
Client Twix Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Peter Alsante, Tom Kraemer, sr. creative directors; Bianca Guimaraes, creative director; David Rolfe, director of integrated production; Amy Wertheimer, group executive director; Anthony Curti, Melissa Tifrere, executive producers. Production O Positive Brian Billow, director; Christophe Lazenberg, DP; Ralph Laucella, Marc Grill, exec producers; Craig Repass, producer. Editorial MackCut Nick Divers, editor; Kenneth Munoz, assistant editor; Gina Pagano, exec producer; Sam Shaffer, mixer. VFX Smigital
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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