In hindsight or otherwise, 2020 has been a difficult, debilitating year that can’t end soon enough. To give it a cathartic sendoff, this FU 2020 campaign from social impact agency Public offers a raised middle finger to all we’ve endured, specifically pointing out the culprits worthy of such a tribute.
Brendan Gibbons of Station Film directed this centerpiece spot in support of mental health, part of an initiative to help drive donations to the Mental Health Coalition (U.S.) and the Black Health Alliance (Canada).