In hindsight or otherwise, 2020 has been a difficult, debilitating year that can’t end soon enough. To give it a cathartic sendoff, this FU 2020 campaign from social impact agency Public offers a raised middle finger to all we’ve endured, specifically pointing out the culprits worthy of such a tribute.
Brendan Gibbons of Station Film directed this centerpiece spot in support of mental health, part of an initiative to help drive donations to the Mental Health Coalition (U.S.) and the Black Health Alliance (Canada).
CreditsAgency Public Inc., script, editing, social. Production Station Film Brendan Gibbons, director. Music Ari Posner. Sound Mixing Andres Villarreal
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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