A water main break sends H2O shooting skyward in a residential neighborhood. But it’s not that big a deal, particularly when utility workers deliver the news in sing-song fashion to the beat of the Avocados From Mexico jingle–along with offering the homeowner a bowl of guacamole.
After a taste of guac, a homeowner is not at all perturbed by the water main break. Rather she kind of likes it, observing that it reminds her of a Vegas water fountain show.
Indeed avocados make things better. That’s the comedic premise behind this Avocados from Mexico commercial, titled “Water Main,” directed by Brendan Gibbons of production house Station Film for agency LERMA.
Credits
Client Avocados From Mexico Agency LERMA Brian Linder, Bill Cochran, executive creative directors/principals; Bridget Fontenot, broadcast + content producer. Production Station Film Brendan Gibbons, director; Caroline Gibney, founding partner/producer; Doug Chamberlain, DP. Postproduction charlieuniformtango John McStravick, editor; Allen Robbins, Flame/VFX artist; Jake Kluge, audio engineer; Michael Wagner, producer. Color Thrive Color Matt McClain, colorist. Music/Sound Shindig Scott Glenn, creative director; Daniel Hart, sound designer/mixer; Austin Shupe, composer/asst. creative director; Debbi Landon, exec producer; Caroline Hudson, head of production.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
