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    Director Billy Boyd Cape, W+K London, Nike, Raheem Sterling “Dream For The Next You”

    By SHOOTUpdated:No Comments4559 Views

    Nike’s latest Just Do It film highlights the inspiring story of Manchester City and England winger and attacking midfielder Raheem Sterling, who’s taken a lead role in supporting the next generation of athletes in England and beyond.

    As a kid from the London borough of Brent, Sterling grew up dreaming of playing at Wembley Stadium. But he wasn’t expected to win his first England cap at age 17. He wasn’t expected to play more than 50 times for his country, or to win two premier league titles by 24 years old. He wasn’t expected to influence and inspire the next generation.

    But he did — and he does.

    Now, in partnership with Nike, Sterling is paying it forward as the driving force behind Brent-based initiatives that will better serve young people in the borough. Alongside Brent Schools Football Association, Nike and Sterling will establish a team on the ground to set up coaching clinics for schools without coaches and, for a minimum of three years, provide support to the London Youth Games for a Brent Schools Football Association coordinator — reigniting the team that dared Sterling to dream.

    “Brent means everything to me — growing up there, having friends from different backgrounds, learning about different cultures and taking that with me,” said Sterling. “It was always my dream to play in the Premier League, play for England, and I’ve always wanted to give back to the community that I grew up in and give them an opportunity. This partnership with Nike and Brent Schools Football Association is an opportunity for me to provide guidance and the right help so a lot of kids can have the same dream as me.”

    Shot on location in the streets where Sterling’s dream began, the film, titled “Dream For The Next You,” is directed by Billy Boyd Cape of Academy Films for Wieden+Kennedy (W+K) London.

    The spot follows a series of empowering murals which appeared throughout Raheem’s home town. A sixth and final mural now permanently spans the outside wall of Ark Elvin Academy. The team photo shows Sterling side-by-side with the academy’s current students, defiant, and ready to smash all expectations. The artwork was created by Nike with Crowns & Owls and W+K London.

    Credits

    Client Nike Agency W+K London Paddy Treacy, Mark Shanley, creative directors; Albert Pukies, Darragh Carey, creatives; Tony Davidson, Iain Tait, executive creative directors; Aaron Skipper, lead designer; Jonny Isaacson, designer; Sam Rendle Short, TV producer. Production Academy Films, London Billy Boyd Cape, director; Juliette Harris, producer; Portia Abatan, production manager; Molly Manning Walker, DP. Editorial tenthree, London Stephen Dunne, editor; Ed Hoadley, producer. VFX Time Based Arts, London, Sean Ewins, VFX producer. Audio 750MPH Sam Ashwell, sound designer; Mary-Ann D’Cruz, sound producer. Music The Blaze, “Mount” 

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Academy FilmsBilly Boyd CapeW+K LondonWieden+Kennedy



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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