Titled “Escape,” this music video for Low Hum–written and directed by Bianca Poletti–centers on a group of runaways shedding layers of their past self with the intention of rebuilding and the dream of a new beginning.
Indie director Poletti is slated to sign with a production house in December.
Client Last Gang Records/Low Hum Production Bianca Poletti, writer/director; Eric Smith, DP; Shayna Gianelli, producer; Maija E. Knapp, choreographer; Julie London, line producer; Jordan London, director assistant; Julie Dimartino, makeup. Editorial Arcade Edit Graham Chisholm, editor. Color Michael Gossen, colorist. Postproduction Arcade Edit + Timber Cast John Hein, Nikki Cano, Sam, Maija E Knapp, Laurel Anne
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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