Mercedes-Benz Vans has rolled out its global “Made to Perform” campaign from agency Preuss Und Preuss and directed by Bernd Faass who’s represented by Park Pictures (UK/US) and Element E (Germany).
This “Made to Perform” film follows a fleet of Mercedes-Benz Vans drivers as they celebrate their vans in pure synchronicity. The piece is a cinematic climb as the drivers build to form a circle of vans to surround a human formation of the Mercedes-Benz logo, for which Faass displays technical excellence adeptly handled with his signature lightness of touch. Faass is an alum of SHOOT’s 2019 New Directors Showcase.
“Made to Perform” was shot in Portugal with service production by Mamma Team and soundtrack by MassiveMusic.
Credits
Client Mercedes-Benz Vans Agency Preuss Und Preuss, Berlin & Stuttgart, Sunna Pilz, producer; Michael Preuss, executive creative director; Oliver Flohrs, creative director; Maximilian Stengl, art director. Production Companies ELEMENT E GmbH (Germany), Park Pictures (UK/US) Bernd Faass, director; Patrick Volm-Dettenbach, exec producer; Stefanie Schuster, producer; Ekkehart Pollack, DP; Jens Spori, DP, 2nd unit; Jana Oberdorffer, production coordinator. Production Services, Portugal Mamma Team Editorial Oliver Don, editor Music MassiveMusic Sound Design Denis Elmaci. VFX Company Lymborg GmbH Matthias Bauerle, lead artist; Thomas Sali, VFX animation. Color Mograde Berlin Benedikt Hugendubel, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
