Mercedes-Benz Vans has rolled out its global “Made to Perform” campaign from agency Preuss Und Preuss and directed by Bernd Faass who’s represented by Park Pictures (UK/US) and Element E (Germany).
This “Made to Perform” film follows a fleet of Mercedes-Benz Vans drivers as they celebrate their vans in pure synchronicity. The piece is a cinematic climb as the drivers build to form a circle of vans to surround a human formation of the Mercedes-Benz logo, for which Faass displays technical excellence adeptly handled with his signature lightness of touch. Faass is an alum of SHOOT’s 2019 New Directors Showcase.
“Made to Perform” was shot in Portugal with service production by Mamma Team and soundtrack by MassiveMusic.
Credits
Client Mercedes-Benz Vans Agency Preuss Und Preuss, Berlin & Stuttgart, Sunna Pilz, producer; Michael Preuss, executive creative director; Oliver Flohrs, creative director; Maximilian Stengl, art director. Production Companies ELEMENT E GmbH (Germany), Park Pictures (UK/US) Bernd Faass, director; Patrick Volm-Dettenbach, exec producer; Stefanie Schuster, producer; Ekkehart Pollack, DP; Jens Spori, DP, 2nd unit; Jana Oberdorffer, production coordinator. Production Services, Portugal Mamma Team Editorial Oliver Don, editor Music MassiveMusic Sound Design Denis Elmaci. VFX Company Lymborg GmbH Matthias Bauerle, lead artist; Thomas Sali, VFX animation. Color Mograde Berlin Benedikt Hugendubel, colorist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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