Autumn de Wilde directed via Anonymous Content her latest video for Florence + The Machine, “Free,” the fourth single from the upcoming album Dance Fever.
The promo stars British character actor Bill Nighy–whom de Wilde previously directed in her 2020 feature Emma–as Florence’s anxiety, shadowing and antagonizing her throughout the video.
Filmed in Ukraine in 2021 with Ukrainian filmmakers and artists and featuring Ukrainian folk art by Katerina Konovalova and designed with production designer Volodymyr Radlinskiy, “Free” follows the previous three Florence + The Machine music videos “King,” “Heaven Is Here” and “My Love,” all also directed by de Wilde.
Credits
Client Florence + The Machine Production Anonymous Content Autumn de Wilde, director; Jamie Feliu-Torres, DP; Ryan Heffington, choreographer; Eric Stern, Juliet Naylor, producers; Ana Castellar, production manager; Susie Cave of The Vampire’s Wife, costume designer; Scott Fraser Simpson, additional costume for Bill Nighy; Peter Aluuan, Fiona Hicks, additional costume & wardrobe stylists; Odile Gilbert, hair stylist; Sarah Reygate, makeup artist to Florence Welch. Production (Ukraine unit) Radioaktive Film Kate Galytska, exec producer; Serafima Kutsenko, producer; Yura Galitskiy, production manager; Alina Yatsyk, 1st AD; Masha Verboliuk, 2nd AD; Vladimir Radlinskiy, production designer; Max Halushka, art director; Katerina Konovalova, backdrop artist; Valentyn Bren, wardrobe stylist; Dasha Taivas, makeup artist. Editorial Final Cut Miky Wolf, editor; Matt Gabzdyl, assistant editor; Maggie Mcdermont, editorial producer; Denis Reva, VFX. Color Company 3 Jean-Clement Soret, Yoomin Lee, colorists. Finishing/VFX Framestore Sound Finishing Machine Sound Nigel Manington, sound design & mix; Ghazal Zargar Elahi, sound producer. Title Design Thunderwing Nic Taylor, J.B. Taylor, title design.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
