Autumn de Wilde directed via Anonymous Content her latest video for Florence + The Machine, “Free,” the fourth single from the upcoming album Dance Fever.
The promo stars British character actor Bill Nighy–whom de Wilde previously directed in her 2020 feature Emma–as Florence’s anxiety, shadowing and antagonizing her throughout the video.
Filmed in Ukraine in 2021 with Ukrainian filmmakers and artists and featuring Ukrainian folk art by Katerina Konovalova and designed with production designer Volodymyr Radlinskiy, “Free” follows the previous three Florence + The Machine music videos “King,” “Heaven Is Here” and “My Love,” all also directed by de Wilde.
Credits
Client Florence + The Machine Production Anonymous Content Autumn de Wilde, director; Jamie Feliu-Torres, DP; Ryan Heffington, choreographer; Eric Stern, Juliet Naylor, producers; Ana Castellar, production manager; Susie Cave of The Vampire’s Wife, costume designer; Scott Fraser Simpson, additional costume for Bill Nighy; Peter Aluuan, Fiona Hicks, additional costume & wardrobe stylists; Odile Gilbert, hair stylist; Sarah Reygate, makeup artist to Florence Welch. Production (Ukraine unit) Radioaktive Film Kate Galytska, exec producer; Serafima Kutsenko, producer; Yura Galitskiy, production manager; Alina Yatsyk, 1st AD; Masha Verboliuk, 2nd AD; Vladimir Radlinskiy, production designer; Max Halushka, art director; Katerina Konovalova, backdrop artist; Valentyn Bren, wardrobe stylist; Dasha Taivas, makeup artist. Editorial Final Cut Miky Wolf, editor; Matt Gabzdyl, assistant editor; Maggie Mcdermont, editorial producer; Denis Reva, VFX. Color Company 3 Jean-Clement Soret, Yoomin Lee, colorists. Finishing/VFX Framestore Sound Finishing Machine Sound Nigel Manington, sound design & mix; Ghazal Zargar Elahi, sound producer. Title Design Thunderwing Nic Taylor, J.B. Taylor, title design.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
